Monthly Archive: March 2012

Mar 29

Trends in Business Blogging from the GM of Typepad (Part 2)

Business blogging is hard work. Plain and simple. Shani Higgins, CEO of Technorati, continues her interview with Jeff Reine, general manager of Typepad. In this interview about the trends in business blogging, they discuss the tools that can propel a blog forward and help to reward that hard work. Key takeaways from this interview, which …

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Mar 28

How to Blog: Including a Photo

It’s one of the easiest things to do when writing a business blog post, but it’s one a lot of business blogs don’t do. Including a photo, although it has nothing to do with the actual writing of the business blog post, adds visual appeal, an additional SEO opportunity, and makes your post a little …

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Mar 27

What Poker Can Teach You About Business Blogging

Poker and business blogging may seem like an odd pairing, so odd that what could a card game possibly teach content marketers and business bloggers about creating remarkable content and developing thought leadership? A whole lot actually, but here are just four of the biggest lessons that business bloggers and content marketers can take away …

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Mar 26

Content Marketing Tech Tool of the Week: Twitter Landing Pages

This week’s Tech Tool of the Week is something that I just learned about from pistachio, but I think it’s a completely genius tool. This week’s tech tool is the Twitter landing page, which is a specific page created for your Twitter profile. For the Twitter bio, you have the option to include one link. …

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Mar 22

Business Blogging Tips: Create, Curate, or Aggregate?

That is the question. with all the noise in online publishing and business blog and social media, it’s worth wondering whether curating or aggregating content is better than creating new content There are tons of people and businesses already publishing great content. Is it better to share their content, instead of working to create my …

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Mar 21

How to Blog: 4 Quick Tips to Writing Meta Descriptions

One of the most important SEO aspects of a business blog is the meta description. The meta description is the short, descriptive sentence that appears with a search engine result. The meta description serves as a great place not only to include a keyword, but also to describe your blog post or web page in …

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Mar 20

3 Important Principles in Creating Remarkable Content

Creating remarkable content is one of the biggest challenges for small businesses and content marketers. There’s so much noise, so much competition, so many distractions that must be overcome in order to get the reader’s attention. Plus, how do you ensure that your content is remarkable, versus ordinary or even horrible? There’s no one “magic …

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Mar 19

Content Marketing Tech Tool of the Week: Dreamstime

This week’s Tech Tool of the Week is especially crucial if you do a lot of business blogging It’s no secret that pictures make your blog posts more attractive, and pulling your pics from Google searches can get you into trouble. The best way to avoid the copyright hassle is to use stock photos, and …

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Mar 15

Why Article Marketing Isn’t Dead

Article marketing has been perceived as this quick and easy method to build inbound links, to create content, and to boost search engine rankings. Spin each of your articles three times, submit each one to ezines and submission sites, and let the web traffic roll in. However, changes in Google’s algorithm has punished the old …

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Mar 14

How to Blog: Maximizing Business Blog Productivity

Business blogging is tough! You have to come up with blog post ideas, post articles on a regular basis, amplify the posts, and write content that engages readers and (hopefully) acquires a few customers. There’s just so much to do when it comes to business blogging! How do you get it all in while doing …

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