Monthly Archive: August 2012

Aug 31

3 Quick Hints to Managing Your Online Marketing Leads

This is a guest post from Farhan Niazi, an IT professional with expertise in the fields of Web and Database Development. Niazi is the founder of SMB Tech Guide and is currently serving Sarhad University of Science and Information Technology, Pakistan as the Deputy Director of Information Technology. Inbound marketing isn’t as simple as just setting up …

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Aug 29

5 Common Misconceptions Businesses have about Business Blogging

Business blogging is an ever-changing format of online marketing and content marketing, and with ever-changing formats comes conceptions that are outdated, fabricated, and just plan wrong. Here are five common misconceptions that businesses have about business blogging, and why these particular conceptions are so misguided: Bolding keywords in the text is a great idea – …

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Aug 27

Why Businesses Need Corporate Blogs

This is a guest post from Farhan Niazi, an IT professional with expertise in the fields of Web and Database Development. Niazi is the founder of SMB Tech Guide and is currently serving Sarhad University of Science and Information Technology, Pakistan as the Deputy Director of Information Technology. There are many ways to reach your customers, but only …

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Aug 24

Inbound Marketing: A Subset of Online Marketing and Promotion

This is a guest post from Farhan Niazi, an IT professional with expertise in the fields of Web and Database Development. Niazi is the founder of SMB Tech Guide and is currently serving Sarhad University of Science and Information Technology, Pakistan as the Deputy Director of Information Technology. Most small businesses probably know what online marketing is, or …

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Aug 22

How Brand Signals are Great for SEO and Search Engine Rankings

Search engine optimization is one of those things in online marketing and promotion that is constantly changing, but many aren’t changing with it. Many businesses out there still think that the way to high search engine rankings is tons of optimized content and much more link building. However, with the recent improvements to the search …

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Aug 20

Corporate Blogs a Great Way to Target Moms

If moms are in your target demographic, then corporate blogs are the way to reach them. A BlogHer survey of US online mothers found that more than two-thirds of respondents trusted the information and advice they found on blogs. On top of that, these women are making purchases based on this information and advice. Over …

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Aug 15

Recent News – Week of August 13

Every Wednesday, we will do a roundup of news that we feel would be of relevance to our readers. These articles come from other sites, as we cannot possibly cover anything and everything that would be of interest or relevance. How to Set Goals and Motivate Yourself to Actually Achieve Them – Leaving Work Behind …

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Aug 14

Is There Anything that Shouldn’t Go in Corporate Blogs?

I had a recent meeting with a client where we discussed the business, keywords, and brainstormed business blog ideas. In our discussion, the client expressed that they didn’t want ot provide certain information in their blog posts, and rejected some blog post ideas because of that. The client didn’t want to give away information that …

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Aug 14

Google+ for Freelancers and Solopreneurs

It’s a known fact that people like to associate with other people of similar interests. Joining a social network site like Google+ and showing others that you’ve joined–by placing a Plus One button on your business’ website, for example–can be the boost that solopreneurs and freelancers need to help build a strong customer base. It’s …

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Aug 14

Client Talk – Handling Questionable Practices

Client Talk is our weekly advice column about the trial and tribulations of working with difficult clients. If interested in submitting a topic or question for this column, then do so through the link above. I’m working with a client that, in my opinion, is practicing SEO (search engine optimization) techniques that borderline ethical. They …

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