Monthly Archive: November 2012

Nov 30

6 Unusual Places to Find Business Blog Ideas

Coming up with good business blog ideas is a constant battle. You have to do it all the time, and some days it may feel like you’ve said the same thing for the past five posts. You need something new to write about, but is also needs to be a topic that aligns with a …

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Nov 29

3 Good Reasons Why Business Blogging is Great for Boring Industries

Last week, a potential customer said that although he saw the merits of business blogging, he did not see how a corporate blog would be great for his a business. This potential customer was in the real estate industry. Real estate (although those in the industry may protest) falls into that category of “boring” industries, …

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Nov 26

How to Conduct an Interview for Your Business Blog

If you are ever out of blog post ideas for the day, then fill the gap by interviewing someone, such as a thought leader within your organization or within your industry. Just a 10-minute conversation can offer enough information to create one or two unique, excellent posts that will certainly engage your readers. However, if …

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Nov 21

Overcoming Content Marketing Challenges: Creating Original Content

Article first published as How to Ensure Originality in Your Content Marketing on Technorati. If your biggest content marketing challenge is creating original content, then you’re not alone. Almost 70% of B2B marketers said this was their biggest challenge, according to a B2B marketing trends survey from content curation platform Curata. The next two biggest challenges for …

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Nov 16

4 Things You Can Post to Social Media (Besides Your Own Content)

Have you heard of the 50/50 rule? It’s where 50% of the content you post on social media is your own, while 50% of it is other people’s content. Yes, a whopping one-half of what you post on Facebook, Twitter, LinkedIn, etc. as part of your social media marketing ought to be other people’s content! …

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Nov 14

What Makes a Trustable Company?

Article first published as Honesty as a Competitive Advantage, Upcoming Necessity on Technorati. Trust is an increasingly valuable commodity when it comes to doing business, one that some try to take advantage of with fake social media reviews and other strategies (old and new) that are meant to fool customers; however, Don Peppers and Martha Rogers Ph.D …

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Nov 14

9 Cheap Ways to Promote Your First Novel

So, you just finished your first novel? Didn’t it feel great to type THE END? There’s no other feeling exactly like it. Congratulations! Now, all you need to do is convince a publisher, and perhaps an agent and a reviewer or two, of the urgency of your book’s message. Oh, and while you’re out there schmoozing, don’t …

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Nov 12

November Content Marketing and Business Blogging News Roundup

Another month, another roundup of content marketing and business blogging news. Not much has been happening over the past 30 days or so, as we had trouble finding enough meaty content to share with you (perhaps everyone is caught up with holidays coming up. Today is Veterans Day after all). Nonetheless, there is still great …

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Nov 09

7 Mistakes Businesses Make with their Business Blogging

We’re not trying to shame anyone here, but there is a way to do business blogging right, and there is a way to do business blogging wrong. The wrong way to do it would be making at least one of the seven business blogging mistakes below. By making at least one of these mistakes, you …

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Nov 07

We are Discontinuing Our Guest Posting Service

Effective today, we are discontinuing our guest posting service. The reason for this change of service is that Google’s most recent algorithm changes, Panda and Penguin, are largely cracking down on paid backlinks. Since our guest posting service is a huge gray area when it comes to the backlinks in the content that we provide, …

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