Monthly Archive: April 2013

Apr 29

6 Crucial Components to Writing Great Blog Post Titles

The blog post title is the first thing, and oftentimes the only thing, that a reader or web visitor will see of your blog post. How do you engage them with just a headline? How do you get them to read more? The key isn’t necessarily what you write about, but how you communicate the …

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Apr 26

Creating Blog Content: Why “Contact Us” is a Horrible Call to Action

At the End of Your Blog Posts, That Is One thing that we see on a lot of business to business blogs (and on B2C blogs) is a call-to-action to contact the company or to visit other pages on the website for more information. It’s great that these businesses understand the benefit of putting a …

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Apr 24

Google’s 200 Ranking Factors, and Other Content Marketing News

It’s been a while since we did a content marketing news roundup, so we’re coming back with it this month! We got a roundup of great content marketing and inbound marketing news articles for you, including 30 business blogging tips and the complete list of Google’s ranking factors. There’s something here for everyone. Google’s 200 …

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Apr 22

5 Practical Ways to Get More Likes on Your Facebook Page

Whether you’re a blogger, a small business owner, or have an online enterprise, you are likely to have a Facebook page. If you don’t already, you should, as a Facebook page is a great way to not only promote your product, but reach a bigger audience base as well. How so? Well, every time someone …

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Apr 19

AP Style Blogging: What That Even Means

Associated Press style, or AP Style, are the grammatical rules followed by journalists and many print media outlets in the United States. In my opinion, it’s one aspect of print media and the news industry that ought to creep more into business blogging and digital media, although it hasn’t crept as quickly as I would …

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Apr 18

How News Websites and Online Publications Can Do SEO

Search engine optimization isn’t just for businesses. If you want your content to get found online (which would include news websites and online publications, then you do need to think about SEO practices. Although you won’t be implementing the exact same tactics as a company website, there are ways you can do SEO as well …

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Apr 17

Importance of Content Marketing: The 2013 Digital Influencer Report

Technorati Media recently came out with its 2013 Digital Influencer Report, covering the latest insights of brand marketers, influencers, and consumers when its comes to social media and digital marketing. Sixty percent of brand marketers predict an average increase of 40 percent in social spending this year, but that spending isn’t aligned with how consumers …

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Apr 15

Why Did I Drop in Search Engine Rankings?

In a discussion with one of clients over the weekend, they mentioned that they had dropped in search engine rankings about six weeks ago. They were on the first page for several crucial keywords, but noticed over a month ago that they had been bumped back to the third page. They didn’t know what happened, …

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Apr 12

Brand Journalism: What Is It

“Brand journalism” is one of the latest online marketing trends, along with “smarketing”, “gamification”, and “native marketing” (which we will over in a later post). What is brand journalism, and is it something that you should be doing with your business? Is it something that you might already be doing, particularly if you’re already publishing …

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Apr 11

What a Koch Brothers Newspaper Purchase Would Mean for News

It’s rumored the billionaire industrialists David and Charles Koch are considering a purchase of the Tribune Co. a media conglomerate that includes titles such as the Los Angeles Times, the Chicago Tribune, and the Baltimore Sun. Although neither the Koch Brothers, or their spokesperson, have confirmed or denied the rumor, such a possibility is a …

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