Category Archive: Media Creation

Jun 22

Hustle, Hustle, Hustle

using original content to build a community

I need to work harder. I have 11+ communities that I need to build around 11+ different topics. I don’t have much idea how to do that, let alone doing it quickly, but that is what I need to do at work right now. The only idea I really have is to write. Write blog …

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Jun 18

I’m Gonna Start a Podcast

new news podcast

I’ve been considering the idea of a podcast for some time now. I was originally inspired to start a human rights podcast after Amnesty International’s national conference in Brooklyn in March. There was a lot of discussion about building human rights awareness and education and in efforts to encourage¬†young people (like myself) to join and/or …

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Oct 24

3 Pitfalls to Avoid When Working to Monetize Your Content

For some blogs and online publications, there comes a point where you transition from a hobby to a source of income. On the surface, monetization is easy. There are methods that are simple to implement and to maintain. However, making money from your content can also mean making pennies per day, or making hundreds of …

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Oct 10

Content and SEO are the Same Thing!

Get That Into Your Head Already! An interesting problem that we run into regularly is that a client hires us to do business communications, such as press releases, blog posts, web content etc. That’s great, but what the client also does is hire an SEO firm to do whatever it is they need to do. …

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Oct 03

How to Choose a Successful Niche for Your Blog

One of the toughest, and most important, aspects of starting your blog or online publication is choosing a successful niche. It’s tough because you don’t necessarily want to do what everyone else is doing, so you have to find something differentiating or an alternative angle. It’s important because without a defined niche, then you’ll end …

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Aug 08

Why Every Online Publication Needs an Editorial Calendar

An editorial calendar is essentially the plan for the next month, or even several months, of what’s going to be published on your site. The length will depend on how often your publish, but even those who don’t publish every day or every week can still find value in an editorial calendar. Here’s why every …

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May 23

Determining a Conflict of Interest: An Introduction

If you’re just blogging or writing an online publication on your own, then you don’t have to deal with a conflict of interest all that often. It’s easy to recognize within yourself, and you could perhaps use your conflict of interest as part of your branding, as part of building the business, and as part …

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May 09

4 Ways to Catch and to Prevent Plagiarism

Nobody wants plagiarism on their blog or online publication, but it can be tough to prevent and harder to catch. It’s tempting for some to plagiarize with the ease and wealth of information out there, and a misunderstand of what plagiarism is can mean false positives (and false negatives) upon your editorial review. To make …

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May 08

3 Ways Not to Do Business Blogging, and How to Do It Right

There’s a lot of great advice on how to do business blogging well, why it should be done, and what great business blogging can accomplish. There’s also a lot of advice on the biggest and most common business blogging mistakes. However, there’s not a whole lot that puts the two together, that actually shows you …

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May 01

Blogging and Business: Using a Blog to Build a Business

Technology evangelist Ramon Ray is the editor of Smallbiztechnology.com, a media company dedicated to creating helpful content about technology for small businesses. What started as a humble website in April 1999 has grown into an influential resource that publishes books, hosts events, speaks at events, creates content for the websites. Although Ray would never call …

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