Category Archive: News Industry

Jun 15

Is The Doc Filled with News or Noise?

news or noise, determining news over noise,

At work, the editorial team and I used to have a document called, well, “The Doc.” The Doc was a Google Sheet where we placed all the stories we intended to cover and we simply went through the stories in order. We broke the order if an important story broke that needed to get into …

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Jun 09

Need to Know vs. Cool to Know

My team and I used to have to do an exercise in “fascinating” and in finding fascinating stories. The exercise involved choosing, in our opinion, the five most fascinating stories that we covered within the past 24 hours. Now, we all understood the definition of the word “fascinating” and the general concept of how it …

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Aug 30

Content for Readers, Local Search, and Other Online Media News Stories

If it was just about writing the darn articles, then the online media business wouldn’t be as tough as it is. However, because some think it’s that simply, it makes the industry that much more competitive. This is why the stories in this online media news roundup are so important: they illustrate the nuances blogs …

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Aug 08

Our First Ever Digital Content and Digital Media News Roundup

Digital media, in a lot of ways, is still an emerging industry. There’s a lot going on, but still a lot that needs to be figured out. The biggest issue that needs to be figured out: what works and why. Here’s some of the latest and greatest in this week’s first ever digital content and …

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Apr 24

Google’s 200 Ranking Factors, and Other Content Marketing News

It’s been a while since we did a content marketing news roundup, so we’re coming back with it this month! We got a roundup of great content marketing and inbound marketing news articles for you, including 30 business blogging tips and the complete list of Google’s ranking factors. There’s something here for everyone. Google’s 200 …

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Apr 12

Brand Journalism: What Is It

“Brand journalism” is one of the latest online marketing trends, along with “smarketing”, “gamification”, and “native marketing” (which we will over in a later post). What is brand journalism, and is it something that you should be doing with your business? Is it something that you might already be doing, particularly if you’re already publishing …

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Apr 11

What a Koch Brothers Newspaper Purchase Would Mean for News

It’s rumored the billionaire industrialists David and Charles Koch are considering a purchase of the Tribune Co. a media conglomerate that includes titles such as the Los Angeles Times, the Chicago Tribune, and the Baltimore Sun. Although neither the Koch Brothers, or their spokesperson, have confirmed or denied the rumor, such a possibility is a …

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Feb 27

February Inbound Marketing News Roundup

It’s almost the end of a short month, but that doesn’t mean fewer things have happened in inbound marketing. There are always changes, new tools, and new thoughts to learn about. Here’s a roundup of the most important, and the most informative, inbound marketing news from the past month: The Shift of Inbound Marketing in …

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Feb 08

Blogging Trends Article Roundup

Continuing with this week’s theme, today’s example is a roundup of the best articles we have about blogging trends and trends in blogging for business. Business blogging is changing frequently, and 2012 saw several major changes to the connection between blogging and search engine optimization. Not sure what you need to know to blog at …

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Jan 30

Content Marketing News: January Roundup

It’s almost the end of the first month of 2013, and there’s already been tons of changes and new trends rocking content marketing and inbound marketing as we know it! If you’ve been having a hard time keeping up with the latest news, then here’s some of the best inbound marketing and content marketing news …

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