When most beginners start blogging, all them blogging and social media gurus tell you that you gotta pick something. Nobody likes jacks- and janes-of-all-trades, so you need to pick something and specialize in it and build a community around that one topic you picked. It’s easier that way. It’s easier to attract a community. It’s easier to position and present yourself. Besides, you can’t be everything to everybody and you can’t possibly do everything anyway.
All those gurus forget to mention HOW HARD it is to pick. People are complicated and often have a variety of interests and passions, sometimes competing interests and passions. Other people just don’t know what their passions are, or aren’t sure among several different choices so they don’t want to commit to one topic. Although clarity comes from engagement, not thought, as the great Marie Forleo says, at times it can take quite a bit of “engagement” for folks to figure out which passions and interests to spend their time on.
Therefore, I’m Going to Do All the Things
I’m just going to do all the things cause I want to do all the things and I’m going to be my own blogging and social media guru and make it work. I’m going to make it work because I think it’s awesome and I think just about everything is awesome (except cockroaches, as they are not awesome). There’s probably going to be a lot of app marketing, inbound marketing and content marketing in here as well because I know a lot about that stuff and I do it for a living so it’s kind of hard not to have it seep into the rest of my life. After all, I have plenty of categories in my sidebar, which illustrate that I certainly love all the things and have already made previous attempts at doing all the things, even though I wouldn’t have called any of those posts or categories attempts when I first created them. Never mind some of the stuff that I wrote about previously. Some of it I will iterate and bring it back and others I will not.
I’m Also Probably Going to Promote Apps Here as Well
I know! It makes me such a shrill to promote products or whatever on the blog or on the sidebar. But, first of all, it’s part of my job. I love my job and I do love the apps that we create. Our apps cover all sorts of topics, and some of those topics I’m probably never going to talk about in depth on this blog. For example, our latest app is Inside Drones, which is about hobby drones, quadcopters, and how they’re used in various industries. It features drones news and only drones news. so it won’t ever have celebrity news or sports news or even topics more closely related like gadgets or tech news. I’m probably never ever going to talk about drones in a blog post. But, people are doing some pretty awesome things with drones, like this Drones Racing Championship that’s happening next month. That just sounds darn cool. How do you not promote that and talk about that?
On a side note, I need to create my reading list for this website. I like to all sorts of books and I have plenty of favorites and recommendations, spanning all sorts of topics. You know what, if I like it I’m gonna promote it. Plain and simple. Marie Forleo does that with some of the guests she has on her show, and I’ve certainly bought the books and other products from some of her guests. One of my particular favorites is Sally Hogshead. Her research and ideas on fascination is just amazing.