Marketing & Social...

The Texas Senate is Back in Session

maternal health abortion bilAnd I Am Prepared to Stay Up All Night to Watch the Shenanigans

The Texas Senate reconvened at 2 p.m. today, and have been debating since then about HB2, the anti-abortion bill that received national attention for Sen. Wendy Davis' filibuster a couple of weeks ago. It's been two-and-a-half hours since I started "watching" (I'm more listening and getting other things done), and the Senate has just finished going through 20 amendments to the bill (all of which have been tabled, although some of them were very good and sensible amendments). Nothing is happening right now, but a vote is expected to happen today, and this session is predicted to end "late in the evening". It's possible debate could continue into Saturday, but it's unlikely that any filibustering or parliamentary maneuver could stop it this time.

I Think This Stuff is Quite Fascinating

It really is, and it's also very productive too. It's neat to hear all the different sides of the issue, all the little points you need to think about when putting together and passing a bill, and all that happens when our representatives convene in session to get something done. I just finished Citizenville: How to Take the Town Square Digital and Reinvent Government (great book, and another book off of my summer reading list), and the closing argument in that book is that it will be up to local governments to collaborate amongst each other to improve transparency and to utilize data and technology to make government better and to make it engaging. It's events like this that bridge this gap and make government engaging. It'll be the local issues, state governments, and city governments that are going to be the ones to take the town square digital and to reinvent government.

I wouldn't say entertaining. There's a lot about this that isn't entertaining, but I'm not here to be entertained, even on a Friday night. Even though this bill and this issue is only about Texas right now, it's very likely it will go beyond Texas. It's projected that abortion-rights groups will file a federal lawsuit as soon as Perry signs the bill into law. I'm interested in seeing how this issue will progress as it moves to the national level, as well as how the technology and the activism will remain as well. So many previous cases and issues have moved from the city and all the way to the Supreme Court, but if this lawsuit and this issue does get to that level, I'm interested to see how social media and technology play a part in relaying what's happening.

What Can We Do About Women's Health and Women's Rights?

Although the big issue here is abortion, I can't help but think about what else needs to be address when it comes to women's health and women's rights. There are many other issues, such as maternal health, domestic violence, economic empowerment, and equal pay, that matter as well and still need to be addressed (I came across this article in the St. Louis Post-Dispatch from April. Pretty good stuff. I like the points on women with chronic conditions, because I don't think this has been studied or tracked all that much. I also like that St. Louis is being proactive about this.). What to do? What to pick? How do you address it?

This whole thing is actually tiring. My guess it will end in two hours, probably more, but my guess is that it will end at 1 a.m. my time. But, I am learning stuff and feeling productive and I still think this whole thing is pretty awesome. It's also pretty awesome that they've been at it this whole time and they didn't even take a much of the break.

How to Choose an Online Marketing Firm

how to choose an online marketing firmThis is one of those posts that got rejected by a client because of "overall writing style". I have no idea what this means. I've posted a comment on the client's profile to see if I can receive additional clarification and information on this rejection reasoning. Hopefully, I'll get a response in a few days (Zerys needs to approve the comment. Once that's done, the client will see it and respond, ideally). How do clients expect people to improve with feedback like this? If you don't like the darn article, just tell me that it sucks. If you didn't like the writing style, then tell me what you would have liked to see, or what you didn't like about the writing style. Since the client rejected the article, it's mine now and I'm going to publish it here. Nearly every business needs help with online marketing to some extent. Since it's hard to get by without engaging in some form of online marketing, there are tons of companies out there ready to offer services and to provide this solution or that solution for your Internet marketing woes. How do you sort through all these companies and pick the one that can best meet your needs and deliver the best results? Here's how to choose an online marketing firm that's right for your business:

Know What You Want to Achieve

Before starting any research, know exactly what you want to achieve with the help of an online marketing firm. Knowing what you want to achieve increases the chances of success. If you don't have set goals that you can communicate to a potential partner, then it will be difficult to determine if they've really helped you or if they are doing what needs to be done to improve your online marketing.

Knowing your goals also makes your research much more purposeful. If you need help with social media, for example, then you want to research online marketing firms who have had success in helping clients with their social media marketing. You also want to find companies who do a good job managing their own social media efforts as well (if they can't keep their own profiles updated, how will they treat yours). It's okay to ask for samples if a company doesn't have them readily available on their website or for download. Sometimes, a company won't want to put too many details about their clients on the web for the entire world (including their competition) to see.

Strong Support

Once you find a couple of online marketing firms that could work for you, contact them and see how long it takes to get back to you. Does the firm engage in an ongoing conversation, or do they just reply to your original email? This is an indicator of the personal service and attention you will receive from the company, and if they are willing to be helpful and to learn about your business. If they go straight for the sale, or if it takes a few days just to get any sort of response, then you know that firm isn't worth your time and money. However, if they offer pointers and explain how certain online marketing tactics would help you achieve your goals, then it's a better fit.

Experience in Your Industry

This isn't crucial for every business, but would be important to those in very niche or technical industries i.e. healthcare, financial services, technology. It also might be a good factor to use to narrow down your list of online marketing firms. Experience in your industry can be incredibly helpful because these agencies can take less time to get things done simply because time isn't needed to do additional research, to source an expert, and to learn about the industry. Their services are more expedient and will reflect a strong understanding of your industry. The company already has the information to execute a campaign and/or to offer services that can reach your target audience.

Don't Be Cheap, and Don't Pick the Cheapest

Sure, you can pay $5 an article or $20 a month for SEO services, but this doesn't necessarily mean that you'll receive the best online marketing services out there. There are too many stories out there of people who took this route, only to get hurt by Google's Panda and Penguin updates and are still struggling to reclaim their former glory. Yes, know your budget and stick to it as much as possible, but also make sure that your budget is competitive. With online marketing, you get what you pay for. If you're not wiling to pay for it, then you risk having the junior staff assigned to account or pushing away quality talent that would be worth those few extra dollars.

Choosing an online marketing firm isn't easy. There are so many to choose from, each offering different services and pitching a different solution to your needs. To choose the one that's best for you, know what you want to achieve and find a firm who's willing to learn what you want to achieve and to provide the solution that does that. If you can find a company that's worked in your industry and has a good price, then all the better.

I am Getting SuperBetter at Eating Healthier

my secret headquarters As I was working on my summer reading list and making my way through Citizenville, the author discussed the idea of making government more fun by turning civic duty into some sort of game. The city of Manor, Texas did it by awarding residents a fake currency for submitting an idea on how to fix the idea. If your idea is chosen to be implemented, you got even more of this fake currency, called innobucks. These innobucks could then be redeemed for real life goods, such as being mayor for a day or free appetizers at a local eatery. I'd do more for St. Louis if it meant more Ted Drewes and Kaldi's coffee.

Anyway, while reading about this great stuff, the author mentioned the name Jane McGonigal, who had started this really awesome website/online game called SuperBetter. I remembered her from a TED talk I watched a few years ago (it's below if you want to watch it), and I didn't realize that she had started this gaming website "designed to help you build personal resistance." I had to see what it was all about and give it a whirl.

I Haven't Even Started Yet and It's Amazing

superbetter logoSuperBetter is SO FREAKIN' COOL. Once you sign up (which is free), it starts you off with four different exercises about the four different types of resilience: physical, mental, emotional, and social. The exercises are incredibly easy, ranging from taking three steps to looking out a window for a few moments, from thanking someone on social media to snapping your fingers 50 times. Each exercise comes with a short one-minute video about that resilience and some of the science. After you do these four things, called quests, you then move on to choosing your secret identity, choosing your challenge, and choosing a power pack to overcome your challenge (you can even create your own power pack if you want). My business coach should totally incorporate this into her coaching.

I went through this, and chose eating healthier as my challenge. I went vegan after Thanksgiving, and after a few months of keeping that up, it's slipped away. I'm no longer vegan. I'm not even vegetarian. Since I have two things on my life goals list about eating healthier (one is to avoid eating out for an entire month, and another is to be vegan for one year), I decided that this would be a perfect place to start. I've been thinking about eating healthier ever since my diet slipped, but haven't made any movement in the right direction. Now, with the help of power ups, allies, and fighting bad guys, I'm hopeful and excited to have concrete steps to move in the right direction.

I do have to admit, I LOVE the branding. The more colors something has, the better it must be. The rainbow is just phenomenal.

I Will Start Today/Tomorrow

I have downloaded my Power Pack, the Full Plate Diet, and I will start my first quest today/tomorrow. I already know that what I need to do is watch a video, sign up for a free membership, and subscribe to a newsletter. Sounds easy enough! But, of course, when you are just starting, the first step is always the easiest. It's the next 972 steps that are difficult.

In the meantime, if you want to know a little more about this concept of gamification, and whether it really works, then here it from the founder herself. Part of the reason why this TED talk is so cool is that she's a female gamer who's using games to help others better the lives of others as well as their own lives.

[ted id=1501]

OMG bonus talk! I didn't realize that she had TWO TED talks! I just watched the one above for the first time as I was putting this post together, when she referenced her first talk in this second talk. I was really trying to find and to share the one below, which is her first talk. Anyway, they are both long, but both incredibly compelling. After all, she is essentially encouraging us to play more games and to turn more of life into a game. Rock on, right?

[ted id=799]

This is Who I Am

i'm awesome I came across a really cool Tumblr called, ... And That's Who I Am. It's essentially a microblog of pictures with fun phrases and sentences to describe who you are. Well, most of them are fun, but some of them are not positive or awesome at all, so I don't know why anyone would want to pin those or download them or use them to proclaim who they are. Unfortunately, I can't find anything about who runs this blog, or why s/he started it, because some of these "that's who I ams" aren't things you should be proud of at all and that you should hope or try to change, such as this one:

not awesomeSee, this is not awesome (and for the record, I do not have a people comparison problem). This is not something anyone should be saying as if it's "who they are" and that it's unchangeable. There shouldn't be any pride in a habit or statement like this. It's a practice that should be stopped and changed because it can stop. I don't know if the person who runs this blog wants to use the proclamation as the first step toward changing it, like finally admitting it's a problem and a part of you. I wonder this also because there are a few that could go either way, such as this one:

person 10 years agoThis one can be seen as either a positive or a negative, as it would depend on who you are today and who you thought you would be today 10 years ago (for me it's positive because I certainly didn't see myself in St. Louis, or engaged, or as a business owner, or even all that involved in human rights and activism. I thought I would be writing poetry and fiction all day.) It's statements like these among the first two that really make me wonder how this popular blog got started, why was it started, and what the founder wanted to achieve. However, some of the statements on here are just plain silly and fun:

i'm a unicornI am TOTALLY a unicorn. As the saying goes, "You should always be yourself. Unless you can be a unicorn. Then, be a unicorn." I mean, who wouldn't want to be a unicorn? Unicorns are very powerful creatures with blood that can give you life.

Of course, there are also those statements that are factual, but are very much a part of who you are and how you perceive the world, like these two:

i'm an aquarius

i'm really shortThere's no denying that I am really short, and that I am an Aquarius (well, maybe you could because there was the whole thing several years ago, where all the star alignments were wrong and that your astrological sign wasn't really what you thought it was. However, I am definitely an Aquarius). Sometimes, it's the things that you can't change about yourself that you learn to embrace the most. I can't change when I was born or my height (well, to some extent. There's always heels!)

Okay, part of the reason why I did this is because I am super tired today taking an hour-long road trip to way-out-yonder Missouri to pick up a desk I bought. It's a great desk, but that's two hours in the car and all the time it took to move everything else around in the apartment, get the desk where I want it, and then put everything back on top of my new desk. It's been an exhausting day. I didn't want to write anything, but I didn't want to skip a day of blogging either. Besides, this works out because for this post, it's about the pictures, not the words. Here's the rest of who I am:

bigger problems in the world

bright side of situations

wish i could sing

change the world

complete grammar

trouble putting down a good book

i am determined

don't follow trends

snuggling with cat

don't need makeup

frozen yogurt

seeing new things

good with words

i bowl

playing video games

i don't drive

i don't give up

new perspective

i'm a night owl

multiracial

love making lists

i'm odd

i'm my own person

i set goals

There Should Be Live Feeds for Every Single Legislative Session

Sen. Wendy Davis It's after midnight, so the Texas special session should be over. But, the live feed is still rolling and 160,000+ people watching are wondering what's going on here. We're all wondering why people are still moving around, why the tape is still going, and why people aren't just walking away and going home. The latest from AP is that the Republicans were able to pass the restrictions, although it's unknown if it stands because the vote started before midnight but it did not finish. Even though the session was supposed to end at midnight, it's technically still open until it is closed by the chair, so now it's a lot of procedural arguing or who knows what. I'm actually sad that I didn't watch more of this thing.

As what's going on is getting figured out and settled, I think there should be a live feed for every single legislative session, no matter what's on the table, whether or not there's a filibuster, and whether or not it's a special session or just a good 'ole normal session.

What a Way to See what Our Elected Representatives are Doing

Yes, these things are open to the public and we can just sit in and listen, but most of us can't do that. We have jobs to go to, children to raise, and errands to us. Many of us can't take the time out of our day to drive down to a legislative session and to hear what's going on. However, with a live feed provided by news organizations, video bloggers, and even non-profits, more people would be able to listen and to hear what our elected representatives are voting on. We would be able to hear what these people are saying and hold them accountable to their votes and to their constituents. We could watch or listen passively while we're at work, or be able to catch bits and pieces in between things.

More People Would Be Engaged in Government

Senator Wendy Davis, who started the filibuster, announced that she was going to do this only the day before. LOOK  AT THE TURNOUT AND THE BUZZ! Not only was the gallery filled the entire time, but thousands upon thousands of people watched the live feed from all over the world. Imagine what kind of engagement we would have if legislative sessions were available in this format all the time, where representatives could announce what they were doing to rally support or people could come together if they new certain issues were going to be introduced. If this was accomplished in a matter of hours on the issue of abortion, then throngs of people could also show up for other issues as well. Even if it just opens up one additional way for people to know what our local representatives are doing, and what kind of legislation they are working on, that's a huge step forward for us when so few us vote or pay attention to what these people are doing in the first place.

It Helps When Crap Like This Happens

Reports are currently conflicting, as the Republicans say the voting started before midnight, but Democrats and reporters are saying it started after midnight. Many people are confused, as it was thought the last roll call vote was on ending the filibuster, not about voting on the bill. However, it looks like the bill passed, according to news reports from several organizations. Although, this is probably not the end of this, as legislators and the people will protest this bill and the shaky circumstances in which it was passed.

Well, the live feed is over now. I think I'm going to go to bed.

Progress on My Summer Reading List

summer reading booksI previously committed to reading five books this summer. Not just any five books, but five specific books, although I would like to read more than five books this summer. As of today, I have read two of those five books already: The Business of Baby and the Road to Lost Innocence. I've already made it clear how I feel about The Business of Baby and the status of maternal health in this country.

Road to Lost Innocence

I enjoyed Road to Lost Innocence, as it provided additional details about the sex trafficking industry in Cambodia and how the industry has changed since Somaly was a prostitute. What struck me the most is the lifelong psychological consequences these girls have, as even women like Somaly don't come out completely unscathed. In the book, she says the smells give her nightmares and haunt her the most. She readily admits that the smells are probably in her head at this point, but that doesn't stop her from using perfumes and air fresheners to do what she can to block them. Even though I already has a strong understanding of Somaly's story and of the sex trafficking industry in Cambodia and other developing countries, I do enjoy reading more books about this topics (and other topics that I am already familiar with) because I think that each book adds additional details and an additional perspective. From this book, I learned more about the men who frequent the brothels, how the foreigners perpetuate the trade (and how they helped Somaly) and some of the attitudes that Somaly is up against in her country.

I Finished "The Defining Decade"

Even though it wasn't on my summer reading list, I borrowed The Defining Decade: Why Your Twenties Matter- and How to Make the Most of Them Now yesterday since the main idea behind this blog is building identity capital. The idea came from this book, so I had to read it. I ended up finishing it yesterday as well, as I found it to be an engaging and phenomenal read, something that all twentysomethings should read. Although I do think the first half of my 20s have been well spent building identity capital, as I am heavily involved in activism and have spent much of that time building a business and learning all sorts of skills, I like how the book is much more than maximizing your professional life. It's also about thinking about marriage before you have one, making wise decisions about your relationships and what you want out of a life partner. It's simply about not treating your 20s as simply a time to have fun, to have no responsibilities, and to do what you want until 30. Starting a family, a marriage, and a career all at once is difficult, especially if you didn't spend your 20s thinking about those things and taking steps in the right direction.

What am I Reading Now?

Currently, I'm tackling Citizenville: How to Take the Town Square Digital and Reinvent Government. I've only gotten through the introduction, so I can't say too much about it. It seems interesting so far, and I do hope that the book offers a few concrete ways to use the Internet and social media to participate in government and to improve civic engagement. It would be helpful for my activism work, since part of that work is finding support for legislation or lobbying politicians to do this or that.

I did find out something interesting when I watched a documentary on Netflix the other night (it might have been We're Not Broke, but I'm not sure). One of the things the documentary said is that the politicians and the staffers actually don't write the bills, even though that's what the Schoolhouse Rock video says. Bill writing is something that's outsourced to the lobbyists, who can then come back with the exact legislation we want. It got me thinking that with activism and with non-profits, it might be a good idea if we take the time to write the bills, and then when we lobby, we just drop off a bill instead of just saying, "We are concerned about X, Y, and Z." We would have done most of the hard work, and it could be much more powerful if a lot of people lobby at the same time and drop off the same bill to numerous politicians.

Let's Face It: Maternal Health in this Country is Crap

The Business of Baby bookI'm currently reading "The Business of Baby", which is on my summer book list, and I think it's absolutely amazing so far.  Maternal health is abysmal in the United States, and someone has finally done the dirty work to figure out why and to make conclusions as to what should be done about this. Amnesty International called the status of maternal health in this country a human rights crisis, and it's about time this message will be heard by millions of people. However, I might be the only one.

The book hasn't received the most positive remarks from book reviewers and other readers, and their reasons for hating this book are nonsensical. These book reviewers (I'm not even going to start on the reviews on Amazon. At least not today) are wrong about this book because critiques are made that are not only unwarranted, but also simply distract from the main message of the book. Maternal health sucks in this country, but that premise doesn't matter to these people. Never mind that below is the status quo that author Jennifer Margulis tried to investigate:

  • The US is ranked 49th in the world for maternal health.
  • Of the 4.3 million babies born in America each year, more than 25,000 will die in their first year.
  • 1/3 of women in the US undergo a c-section.
  • Only 24 states require hospitals to report adverse maternal outcomes to the state government. Only three of these states require this information to be public.
  • Most states have no system in place to investigate maternal deaths.

Instead of being outraged and taking an honest look at these problems (you do agree that they are problems, right?), these reviewers scoffed at how she presented her arguments, the evidence she presents, the sources she used, as if none of this can possibly be true. For example, this review from the Oregonian said a few things that simply don't make a lot of sense. For example:

Margulis builds her argument mostly on individual parents' anecdotes, without providing context for whether they represent common experiences. Many of the anecdotes seem to have been selected purely for their shock value.

The reviewer write off these anecdotes as uncommon, unusually shocking, or uniquely tragic. For anecdotes that are supposed to be exceptions, there are a hell of a lot of them. In just the first chapter, she featured 10 different women who had issues with their prenatal care. This doesn't include the obstetricians, nurses, midwives, studies, and reports that she cited and quoted in that same chapter. The book is 10 chapters long, and it's not as if she only features those 10 women throughout the whole book. Context isn't needed here to show whether or not these are common experiences. The sheer number of anecdotes from all around the country, from women of all sorts of backgrounds and all walks of life, is enough to show that this is a common experience. The shock value is in that these women are representative of something larger, and aren't just case studies of one or two instances where someone was incompetent or where a perfect storm of events caused harm. The reviewer goes on to suggest:

Margulis' mission could have been much better served if, instead of collecting as many anecdotes as she could get, she had chosen three or four families from different parts of the U.S. and with varying healthcare setups to follow through pregnancy and baby's first year.

Really? How is this approach supposed to do a better job of providing context for common experiences? Wouldn't this approach make it easier for Margulis to choose anecdotes for shock value and to choose families whose stories would fit into the narrative the reviewer is arguing Margulis is trying to spin? Nothing says that with this follow four families approach, that Margulis could actually follow 10 or 20 families and then cherry pick the ones she wants. This reviewer actually had the nerve to say that Margulis cherry picked her anecdotes, but instead of finding as many as possible and to illustrate a common experience, the author should have cherry picked from the beginning by starting with three or four preselected families and told whatever story came from there. This criticism makes no sense.

These reviews also have horrible attitudes that prevent us from making meaningful progress on maternal health. The reviewer in the New York Times didn't like that the author suggested that we may trust doctors so much that we don't question or go against what is considered routine when it comes to pregnancy, childbirth and raising an infant. She goes so far as to say, "Has she not heard of Dr. Google? Today it’s easier than ever to educate ourselves about health and disease and to find communities of like-minded people online." Because, you know, we don't then take that information to our actual doctor and get his or her opinion, and do whatever our doctor orders. We make our own diagnosis with that information and treat our infants all by ourselves.

She also didn't like that comparisons were made to other industrialized nations who were doing better than us on this issue:

She also approves of anything used by Scandinavians; she spends many pages praising the health outcomes of women in Norway and Iceland, without delving deeply into the demographic and economic differences between America and such countries.

Demographics and economic differences shouldn't matter when it comes to maternal health! Every woman should be given the utmost care when it comes to giving birth, no matter their skin color, education levels, income levels, language, background, occupation etc.

maternal-mortality

Why should poorer women receive poorer care for their pregnancies and their babies? Why should Hispanic women or Asian women receive a different standard of care, or be pinpointed as the cause for the disparity (as if white and black women never ever die during childbirth)? Why should women with less education be subjected to substandard care or be given less information about their options? These are not valid reasons to excuse what is happening, or reasons to ignore these problems. These reasons are not valid to say this is why things are the way they are, so too bad for those who have a botched c-section or lose their child within the first year of life. No kid or healthy pregnancy for you. Essentially this reviewer is saying, "America has minorities and poor people, not as many as Norway or Iceland, so that's why our maternal healthcare sucks in this country."

Never mind that Margulis made the comparisons to industrialized nations because, well, we are an industrialized nation and we kind of suck at this maternal health thing. Singapore and Japan and Australia are doing better than us also, and they aren't Scandinavian. Qatar, Kuwait, and the United Arab Emirates are also not Scandinavian, and those three countries are also ranked higher than us. Does it really matter who's doing it right? The point is that all these other countries get it and we don't. If Norway and Iceland are getting it right, then we should be taking a page or two from their book and figure out what they are doing right, not shooing it away because those countries aren't as ethnically and socioeconomically diverse as ours. Obviously this is an issue that is beyond demographic and economy, because countries all around the world with all sorts of ethic backgrounds and demographics are getting this right.

This reviewer concludes her opinion by saying:

Just because something is for sale doesn’t necessarily mean it’s suspect. Caveat emptor has been good advice for a very long time; I advise you to apply it when considering whether to buy “The Business of Baby.”

True, not everything for sale is a bad thing. However, if we aren't taking any time at all to ask questions, to be suspicious, and to make sure that the products and information we are purchasing are safe and the best product/information possible, then we aren't being good consumers. If we don't do this, then we are letting marketing and corporate messaging dictate what we think about these things, letting the pushy used car salesman bully us into a sale because he's the only one speaking out (and everything he's saying is good, so the car must be amazing, right?). This book does an excellent job illustrating that there are a lot of "consumers" out there who weren't satisfied with the level of service they received from the hospital and from the obstetrician, who felt bullied by that salesperson, who bought the car because they were told walking wasn't a viable option, who trusted what they were told even though it wasn't the entire story. In any other industry, with any other product or service, all of those circumstances would be unacceptable. Those customers would have every right to complain, and those businesses would have to deal with the consequences.

For some reason, when similar concerns are address by men and women against for-profit hospitals and obstetricians (both of which are businesses, by the way. They do make money from this, whatever motives you want to establish to that revenue earning), it's all unfounded and plain ole demonizing. Let's not hold doctors, nurses, and these systems accountable and see if there are ways to deliver better service and to make more people happy. Let's not at all speak of alternatives, like natural birth, because when people receive horrible service from an establishment, they ought to stay there and not take their money elsewhere.

Why Worry about the Critics?

I am not only outraged by what I've learned so far in this book, but I am outraged that there isn't more outrage. I don't understand how the contents of this book can be written off as hogwash, as one-sided pseudoscience that has no possible sliver of truth to it. I don't understand how anyone could read this and just say, "Ah, whatever." These complaints and critiques are distractions from the real issue at hand: that it is safer to give birth in 48 other countries, and most states have no way knowing what's going on and what could be done to make thing safer. These reviews don't dispute that problem, or the fact that something must be done. Just that everything Margulis suggests or points out as a possible reason isn't the way to go. Things are bad, sure, but let's not try any of these ways or think about, well, the entire pregnancy or the first year of life. None of that could possibly be the source of the maternal health problem.

I fear that reviews like these, and the others out there, are discouraging people from learning about this issue and taking action. The last thing I want, and the last thing our country needs, is for the message to be that there is no problem. There's no need to do anything. There's no need to investigate maternal deaths. There's no need for any review process to hold people accountable and to know what doctors and hospitals are doing. Women should have c-sections always, whether or not it's a high-risk pregnancy. Pitcotin and epidurals and induced labors are the only way to do it. Vaginal births should be a thing of the past. There's no need to do anything to improve maternal health because 49 is fantastic. The U.S has always been happy about being 49th.

We all know that is not true.

Two women die every day giving birth in this country. According to the CDC, half of these deaths are preventable. Each year, 1.7 million women suffer a complication that has an adverse effect on their health.

Why aren't we complaining about that?

My New Plan Towards Saving the World (and Reaching Oprah Status)

saving the worldMay has so far been a stressful, spring-cleaning, rethinking, must-build-identity-capital, sort of month. This month has been all about making the key decisions that will define, oh I don't know, the rest of my life or something like that. My business is just about broke, which isn't fun, and this is the primary reason that I've been stressed, and thinking, and building identity capital. I've lost some major revenue sources, on top of the fact that my latest big project ended up costing me money than making me money. It just seems like I make the money, but the costs keep increasing and have finally increased more than what I've been making. I need to do something quickly. I'm thinking that since I've come to terms with the idea of my business failing and having nothing but a website, and a domain name, and inbound marketing skills, that I should try something new with all that. Do some sort of 180, perhaps almost ditching all that I've done before.

I'm Actually Thinking YouTube

So, my magnificent plan B here is to go for it with YouTube; just start making videos and posting them, figuring out how to make great videos and to create that identity capital that turns me into a YouTube star. From what I've read, YouTube is the untapped gold mine, where there's not only a lot of traffic but there's also tons of opportunity to create great content and for YouTube and advertisers to help you create that content and to help you make money from that content. YouTube is competing with Hulu and Netflix, and they want to compete with television when all is said and done, so I think there's a huge opportunity there to create great videos, to create content that's of value to people and entertaining at the same time.

I don't have much idea of the kind of content I'd like to produce. I could fit the gamer girl niche. I could also produce a talk show or news show, interviewing awesome people doing awesome things. I could just make some sort of YouTube reality show, of me doing things in life and commenting on them. I could film my journey as a Half the Sky Ambassador, spreading the word about those issues and spreading the word about what others are doing. I do, however, have a fake fireplace in my office. I totally intend to use that, make that all camera worthy. My home office, it turns out, was totally made for YouTube videos.

What Is Oprah Status?

Oprah status is my phrase for being so awesome that you can just start your own television network, you know, because you're Oprah and you have that kind of clout. Then, you're so awesome that when your network isn't doing too well, the way to save it is to go back to hosting your own television show, on your own television network, and that does the trick. That's essentially how it went down at OWN, and I know this because I wrote a 700-word article for a client on the future of OWN. Oprah's back doing what she does best, so I'm not worried.

Did I mention Oprah also has her own magazine and website and book club and what not? The woman is fantastic. I mean, she said something about not liking beef, and then the beef industry got angry and sued her because she was Oprah, and the beef industry knew she had the power to turn everyone against beef. That's the kind of influence she has, and that's the kind of influence I want to have. I will use that influence to save the world, you know, end women's oppression and end poverty and good stuff like that. It's going to be fantastic.

Where Has the Time Gone? This is Ridiculous

where did the time goI have not blogged in a really long time! I promised that I was going to blog while I was in Las Vegas, and after Las Vegas, and I got sidetracked and I didn't do any of that. That was almost two months ago, and so much has transpired over that time. Essentially, what's happened is that I lost money playing poker, I got really busy with the business, now the business doesn't have a lot of money, so I think I need to rethink my life or something. Actually, I probably need to rethink a lot of things. Except the poker, as I'm slowly making my money back online.

Blogging Case Study

Obviously, this is out the window. I've long past the deadline at the end of the quarter to evaluate where I've come with the blogging. I've probably lost most of the ground I made in the first 70 days or so of the year. I also need to come up with a whole new list of blog post ideas and a brand new goal for this blog and all that other good stuff. I could just shoot for turning this thing into a business and becoming famous online or something, but then I feel that's what every blogger shoots for.

Oh no, I need to think about this like how technology evangelist Ramon Ray does. I am a publisher, although I'm not quite sure what I publish yet. That goes with the figuring out blog topics, new blog goal, maybe something else to study. I don't know. While I am at it, I should come up with a cool title, like how Ramon Ray is the "technology evangelist." I don't know what I am yet.

Saving the World Mission is Still Here, Though

Besides the fact that everything else has gone to garbage, I am now the St. Louis Community Ambassador for the Half the Sky Movement. The movement is based off the book, Half the Sky: Turning Oppression into Opportunity for Women Worldwide (which is a great book that everyone should buy/borrow and read), and is about ending oppression for women and girls worldwide. I think I'm going to be devoting some content to that, promoting documentary screenings (the book was then turned into an AMAZING PBS documentary, which you should watch after you read the book) and thinking of other awesome initiatives to do to encourage action and to end oppression. This falls right into line with the 'saving the world' mission, which was cornerstone to this whole blogging thing. Can't forget about saving the world! What's the point of life if you are not going to save the world?

So, What's Next?

Good question, after two months of my life has gone by so very fast. So very, very fast. I do have to plan my first Half the Sky screening, which is planned for June 6 at 5:30 p.m. It is going to be about economic empowerment, but that's all I know so I need to work on that. I also want to do a business blogging class, which I think would be valuable to potential customers. I think I could charge $15 for entry or something. I do need to make changes to the services that I offer with Stirring Media, since I think I need to change direction with the business. I might need to revert back to freelance writing, or focus my services a bit more on just a few verticals or something. Not sure yet. I'm going to work on the new service pages, take a way a few services that no one wants, and see how much of a difference that makes.

What am I Doing to Save the World?

saving the worldThis is a very good questions, since the tagline of this blog is "saving the world, one day at a time." It's been almost a week since I started blogging, and I don't think I've done very much to save the world so far this year. Granted, the year is still young and there's still plenty of time to make something happen. But, I have no ideas as to what's happening or what's going to happen. I at least ought to change that and come up with a few ideas.

What are We Saving the World From?

A very important follow-up question because in order to save the world, the world must be saved from something. Not only must a problem, or several problems, be defined, but defining who the world is also critical. By "world," do we mean the planet, or the people living on the planet, or both? That definition would affect the problems that would need solving, as the problems affecting the planet are different from the ones affecting people, although some problems would be related or intertwined. For my vision of this blog, I define "world" as the people in it. At first glance, it might seem that this definition would eliminate most environmental issues, but a deeper dig into those issues would reveal that many environmental issues affect people as well as the planet. Anyway, with this in mind, here are some problems that are affecting the world, and would require attention so as to save the world from them (please don't consider this an exhaustive list, because it is not):

  • Education
  • Healthcare
  • Global Warming
  • Poverty
  • Corporate Accountability
  • Human Rights
  • Trade & Economy
  • War & Terrorism
  • Food Insecurity
  • Media Matters

Inspiration!

Putting together this list reminded me of my notebook of interesting ideas, as well as that pseudo list that I put together in the very first blog post. To do all that I need to do at once, which is basically sort through the notebook and to put together the editorial calendar, what  I will do is come up with at least five titles or topics for each subject and then schedule them on the calendar. It's a fun, albeit time-consuming task, but one that will save me a ton of time and effort in the future. I'm also hoping to accomplish 600 things today, so... maybe 588 to go.

How this Blog Will Save the World

What I envisioned was the that this blog will address tough issues, encourage conversation on topics not previously discussed, challenge conventional thinking, and offer perspectives that haven't been offered before. I have no idea how I'm going to do that with topics like Christmas, travel, and job tips, but I think I can find a way by finding a controversial angle or coming up with a whole new perspective to explore. I also have no idea how writing about Christmas, travel, or job tips will save the world. But, it's a start and maybe it's not in that the world will be saved in this one year blogging case study, or even in one particular post. Perhaps the world will be saved by what comes out of this blog, such as the next step in 2014 or what someone decides to do with what they read here.

If it means anything, tomorrow is the first meeting of the year for the St. Louis chapter of Amnesty International. Although it has nothing to do with the blog, it's a small part of what I'm doing to save the world, or at least make a difference to people around the world. Hey, we all have to start small, and start somewhere, on this.