Capturing leads from business blogging is vital to demonstrating a return on all that hard work. After all, that's the long-term goal of business blogging: to generate leads from your readers and to make sales from your leads. So, just how is a small business to turn those blog readers into leads?
The way to do so is with calls to action. A call to action is a suggestion of what a blog reader or web visitor ought to do next. For example, here are two calls to action that I've used at the end of two of my own blog posts:
