The Article Perusing Solution is Going Well

I devised a solution at work to attempt to read as many of the articles that we cover as possible. It's not a perfect solution, as it heavily depends on the writers taking the time to put their sources on the documents, but so far it has been working very well. I can get through two verticals in about 90 minutes. When I started testing the solution earlier this week, 90 minutes for two vertical might've been too much time. However, I discovered an AWESOME social media management tool called MeetEdgar that helps tremendously.

What is MeetEdgar?

MeetEdgar is different from other social media management tools in that it allows you to build up a queue for your accounts. So, instead of just scheduling five posts over the next five days, MeetEdgar will cycle through those five posts until you tell it to stop. The tool comes with a default schedule as well, so you don't even have to spend time arranging when you want each post to go live. Just upload the content and MeetEdgar will take care of the rest.

Oddly enough, I discovered MeetEdgar on Twitter after someone I followed tweeted that they just signed up. The tweet said something about "making sure your social media posts don't go to waste," or something to that effect. I was intrigued so I clicked the MeetEdgar handle to ultimately go their website. I watched their two-minute demo video and I was hooked. This was EXACTLY what I needed! And not just for this solution, but also for my job in general. Posting to our various social media accounts is a huge time suck for me. Although I only do two or three accounts per day, I have to spend the time finding something good to post, then crafting the post and then scheduling the post. All of that doesn't include checking for comments, following people, inviting people to the page etc.

MeetEdgar is instrumental to my solution because after I spend time initially uploading a ton of content to the Twitter and Facebook accounts for each of the verticals, I only need to spend about an hour or 90 minutes every day or every other day removing old content and uploading a couple of new posts. Besides that, each account will have 10 or 15 posts to cycle through over the course of the week. I don't have to worry so much about getting new content onto the Facebook page or the Twitter feed. Instead, I can spend that time perusing the content for the weekly newsletter, or looking for ideas for blog posts, infographics and other original content.

The Next Step is to Devote the Time

Besides the writers not doing their share and forgetting to put their stories on the doc, the other big hurdle that I have is to make the time to peruse articles every day. Every day doesn't easily lend itself to having 90 minutes to set aside. Meetings come up. Emergencies need to get taken care of. My boss prioritizes another project that requires my attention. I think if I make an effort to set aside time to read these articles, then my next steps would involve documenting ideas, creating the content, and possibly looking to automate other aspects of this system. But, for right now, the goals are to make perusing articles daily a habit and to stock MeetEdgar with lots of content for all of the accounts. Once MeetEdgar is taking care of and I have a really good grasp of the stories we're covering each day, I can then move onto other initiatives and figuring out how to make time for those initiatives.

How Many Articles Can I Peruse in a Workday?

And Can I Finish This Blog Post Before My Fiance Goes to Bed?

It seriously freaks me out when my fiance goes to bed before me. I have no idea why. He's just going to the next room and won't even completely close the day because the cat needs to be able to go in and out. But, I can't stand the notion of him asleep before me, with all of the lights out in the rest of the apartment. It's too much. I don't like it. When he shuts the light off by desk and I hear that 'click,' I start winding down as quickly as possible (not the right way to wind down, I know) so I can go to bed as soon as I can. It just feels late when he goes to bed before me and it feels like a sign I just shouldn't be up too much longer or else bad things will happen.

Anyway... Articles!

So, my first step to hustling is to get a record outside of our app and CMS of every article that we cover. We easily cover 400 stories a day: 20 to 30 stories per vertical plus another 100 or so for top news. No, I'm not going to read all 400 of those articles each day. That's not possible. But, a Google Sheet for each vertical with an easy glance at that day's 20 or 30 stories is much more digestible. With an easy glance of the source link and the description, I can pick out a couple of stories that look extra interesting or that look like they may have excellent facts, quotes or statistics that would make great social media content.

To build social media communities and, ultimately, fuel growth and get installs, our channels needs to present more online than what we're doing now. Our Twitter handles need to offer more than the lede sentence and the link to the update. The main handle needs to do more than tweet a lede and the original source link with the author tagged. All of that content is great, but because it's not much different from what's offered in the apps, there's little value in both downloading the app(s) and in following us on social media. Sure, someone may miss the story on the app and then catch on Twitter, or vice versa, but even that's kind of a poor value proposition. A major factor in making social media work for you is to have content tailored to the platform, where even though we're sharing the same story across Facebook, Twitter on our app, it should not look identical across the three platforms.

Separate Content for Our Newsletter

With the stories in a Google Sheet, I can avoid looking at the updates directly to have a fresh interpretation of the articles. A fresh interpretation is needed for our upcoming newsletter, although I do not know exactly the contents of this newsletter. I sent a survey to our mailing list since we haven't emailed them in over a year (hey, it wasn't my list to begin with, so I didn't have any idea who was on this list or why they were there). This survey asked how often they'd like the newsletter, what they would like it in and why they signed up in the first place. From the responses I've received, it's looking like this will be a weekly email that features summaries of our top stories. To be able to put such a newsletter together, I need to know everything we've covered for the week and then decide our top drones story, our top video games and a couple of our top breaking stories etc.

Getting this done shouldn't be a problem. The next step now is learning first-hand how many articles I can peruse in a given amount of time. Today, I'm going to give myself one hour and see how many articles I can get through. The day afterward, I may do 90 minutes or two hours, depending on my schedule and how well today goes. The goal is to see if this is a viable solution to a) finding great social media content in the stories we already cover and b) useful in finding ideas to cover for the upcoming newsletter.

If it doesn't work, then I'm not sure what I would do. At the moment, I need to be able to do this on my own.

I Want to Talk About All the Things

When most beginners start blogging, all them blogging and social media gurus tell you that you gotta pick something. Nobody likes jacks- and janes-of-all-trades, so you need to pick something and specialize in it and build a community around that one topic you picked. It's easier that way. It's easier to attract a community. It's easier to position and present yourself. Besides, you can't be everything to everybody and you can't possibly do everything anyway. All those gurus forget to mention HOW HARD it is to pick. People are complicated and often have a variety of interests and passions, sometimes competing interests and passions. Other people just don't know what their passions are, or aren't sure among several different choices so they don't want to commit to one topic. Although clarity comes from engagement, not thought, as the great Marie Forleo says, at times it can take quite a bit of "engagement" for folks to figure out which passions and interests to spend their time on.

Therefore, I'm Going to Do All the Things

I'm just going to do all the things cause I want to do all the things and I'm going to be my own blogging and social media guru and make it work. I'm going to make it work because I think it's awesome and I think just about everything is awesome (except cockroaches, as they are not awesome). There's probably going to be a lot of app marketing, inbound marketing and content marketing in here as well because I know a lot about that stuff and I do it for a living so it's kind of hard not to have it seep into the rest of my life. After all, I have plenty of categories in my sidebar, which illustrate that I certainly love all the things and have already made previous attempts at doing all the things, even though I wouldn't have called any of those posts or categories attempts when I first created them. Never mind some of the stuff that I wrote about previously. Some of it I will iterate and bring it back and others I will not.

I'm Also Probably Going to Promote Apps Here as Well

I know! It makes me such a shrill to promote products or whatever on the blog or on the sidebar. But, first of all, it's part of my job. I love my job and I do love the apps that we create. Our apps cover all sorts of topics, and some of those topics I'm probably never going to talk about in depth on this blog. For example, our latest app is Inside Drones, which is about hobby drones, quadcopters, and how they're used in various industries. It features drones news and only drones news. so it won't ever have celebrity news or sports news or even topics more closely related like gadgets or tech news. I'm probably never ever going to talk about drones in a blog post. But, people are doing some pretty awesome things with drones, like this Drones Racing Championship that's happening next month. That just sounds darn cool. How do you not promote that and talk about that?

On a side note, I need to create my reading list for this website. I like to all sorts of books and I have plenty of favorites and recommendations, spanning all sorts of topics. You know what, if I like it I'm gonna promote it. Plain and simple. Marie Forleo does that with some of the guests she has on her show, and I've certainly bought the books and other products from some of her guests. One of my particular favorites is Sally Hogshead. Her research and ideas on fascination is just amazing.

Facebook Pages Better than the Website? Fans Think So

Every Thursday, I will republish my best articles from Technorati.com. Since Technorati redesigned its website and is under new managements, tens of thousands of articles that were previously published on the site are no longer available. I have been given explicit permission to republish my work on my own website. When talking to 1000 social media users about how they felt about liking brands on Facebook, market research firm Lab42 found that 50% of them said that the Facebook page is more useful than the website. Sure, that statistic can be interpreted to mean that social media users prefer the social media profiles of brands to the website, or that social media users just like them better. However, the key word is 'useful', and no one has yet taken the time to figure out why Facebook pages are considered more useful, or how to make one's website more useful than before.

Lab42 also found in this survey that the biggest motivators for liking a brand on Facebook were promotions/discounts, free giveaways, and customer loyalty, in that order. Brand websites rarely have the first two, and are primarily "brochureware", bland marketing jargon that's meant to sell the visitor on the product or service. Judging from the biggest motivators for liking a brand, most social media users are already sold on the brand and its product or service. On the one hand, this should make it easier for brands to learn about their customer base, since it seems that the Facebook fan base would reflect who's buying the product and service. On the other hand, Facebook fans using the pages in this manner could make it difficult for brands to up sell, or even buy at all, since it seems that most fans are only buying when there's a discount, or are just grabbing the free stuff.

This is further shown in this survey, where almost half of social media users said they liked a brand, but had no intention of buying from that brand. The reason? They only wanted free stuff (52%), or they like the product and can't afford it (46%), or they only liked the brand to help out a friend (24%). Perhaps Facebook pages are best at giving consumers the best of their world; a free product or a great coupon. So, how do brands get the best of their world, whether it be from Facebook or from the website?

The biggest thing that I would recommend is business blogging. Stop all the brochureware on your website, and put something on there that's actually for the customer and about the customer. Consider that over 44% of small businesses don't even have a website! Also consider that even though 60% of businesses have a business blog, 65% of them haven't updated in over a year! No wonder people don't find them useful! There's nothing there for them! And these statistics don't include those that do blog regularly, but only update about new products and company updates. Customers don't care about that. It's no surprise they're going to Facebook to get a free sample or a coupon. At least a free sample or a coupon gets the customer what he or she needs to solve their pain point.

The next thing to do to make your website more useful, after you have the business blog, is to create a resource center. This resource center can include white papers, ebooks, webinars, articles, free content that will actually help prospects and potential customers move through your buying process and actually consider your for something more than a discount.  The best thing about a resource center? It's free, and you can actually learn more about your prospects, what they actually need from you, all while building trust and a customer relationship. After all, the number one thing, from the Lab42 survey, that brands could do to get more likes on Facebook (and retain them)?

More giveaways!

Oh look, you have all this awesome, engaging, relevant content that's for free that you can share, content like buying guides, how-to's, tip sheets, checklists. You know, stuff that will not only help customers, but will go much farther in nabbing and retaining fans than a coupon or a free shirt.

Do those two things, and you can actually improve both your website and your Facebook page. Sounds easy enough.

What Do Small Businesses Do on Social Media?

Every Thursday, I will republish my best articles from Technorati.com. Since Technorati redesigned its website and is under new managements, tens of thousands of articles that were previously published on the site are no longer available. I have been given explicit permission to republish my work on my own website. A new survey from email marketing software firm VerticalResponse found that 43% of small businesses (100 employees or less) spend at least six hours a week on social media, with seven percent spending over 21 hours a week on Facebook, Twitter, and such. The survey also found that two-thirds of small businesses are spending more time on social media than they did a year ago, suggesting that more small businesses are either realizing or actually seeing the benefits of social media marketing.

Facebook and Twitter are still the most popular networks that small businesses are using, coming in at 90% and 70% respectively. Although LinkedIn, Google+, and Pinterest are touted as must-use networks in social media marketing, a majority of small businesses, according to the survey, don't use these sites at all. Of all the things small businesses could do on social media, it turns out that finding and posting content takes the most time, followed by learning and education (presumably this means learning how to use the social network, the survey isn't clear) and analyzing efforts. The least time consuming task was responding to questions.

Six hours a week is a lot, and many small businesses are struggling with the work load and the time it takes to manage multiple networks. The survey doesn't say a whole lot on how small businesses spend these six, eight, 12 hours a week, but there are good ways to spend that time. If you're spending this much time on social media, and want to be assured that you time is well spend, then here are the things that small businesses ought to be doing:

1. Responding to Questions - This is a must, especially since there are much larger companies who ignore, and even delete, questions and responses from fans on Facebook and other networks. It's a little worrisome that small businesses spend the least amount of time on this, as it means that either there aren't questions to respond too, or questions are going unanswered for too long. If there's any engagement from fans or potential customers on social media, then always make them a top priority.
2. Building Relationships - Surprised this wasn't on there, which means it either wasn't asked, or small businesses are treating social media too much like another avenue to push a marketing message. Think of the 50/50 rule when it comes to sharing content: 50% your content, and 50% other people's content. Yes, other people's. Retweeting, repinning, and resharing other people's stuff helps them as well as you. You provide more value to your own followers while making a connection with the person who's content you are sharing. Make sure social media is used to participate in a conversation, not just to take one over or to start one. It shows that you are listening.
3. Analyzing Efforts - This is also a must, but analyzing your social media marketing efforts is much more than counting fans and mentions and comments. Actually, those numbers don't mean all that much. What really counts, when analyzing your social media marketing, is how much traffic social media drives to your site, how many leads are coming from social media, and how many of those leads you're turning into customers. After all, those are the things that keep businesses going. If anything, small businesses need to be measuring their success on social media. If not, there's no way to know if you're wasting your time.
4. Defining Goals - Small businesses need to spend time figuring out what they want out of social media in the first place. These goals need to line up with the core needs of the business, and need to be more specific than "increased brand awareness" or "increased customer engagement." What's a good goal for social media? Something specific, and targeted toward the needs of the business, like "have 10% of our leads come from social media" or "have 100 people sign up for our webinar" or "get 50 more subscribers for our blog by the end of the month."

As of Today, 10 Percent of Social Media Reviews Will be Fake

Every Thursday, I will republish my best articles from Technorati.com. Since Technorati redesigned its website and is under new managements, tens of thousands of articles that were previously published on the site are no longer available. I have been given explicit permission to republish my work on my own website. According to a recent study by tech research firm Gartner, 10 to 15 percent of social media reviews will be fake by 2014. With growing emphasis and credibility on social media as the "new word-of-mouth", its crucial that we be able to trust the opinions we find on Facebook, Twitter, and other social networks.

"With over half of the Internet's population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit 'likes on their Facebook pages," said Jenny Sussin, senior research analys at Gartner, in a news release.

Gartner found in this study that the nearly all of the fake reviews are coming from people who were paid to provide that positive review, whether that payment in cash, coupons, or other promotions. In 2009, the Federal Trade Commission determined that paying for positive reviews without disclosing that the reviewer had been compensated equates to deceptive advertising and would be prosecuted as such. Even so, many companies are seeking out fake reviews in the hopes of making a few more sales or getting a few more hits on the website.

How do you ensure that none of your reviews are fakes (and can be 100% trusted as a true reflection of what your customers think about you)? Here are a few tips:

1. Don't pay for reviews - Earn those reviews, especially since the FTC is cracking down on fake reviews and even pursuing litigation with two Fortune 500 companies caught paying for fake reviews. However, it is okay to ask your customers to take the time to write a review, as long as you don't compensate them for taking a positive stance, or control what the reviewer says in anyway.
2. Respond appropriately to the bad reviews - It's tempting to counter or to cover up those bad reviews by encouraging or paying for an onslaught of good reviews, but that course of action only shows that you're unable to improve and to take criticism as a business. Instead, note those bad reviews and make changes, perhaps even responding by saying you're going to do something about whatever was wrong. Also consider that you can't please everyone. If a reviewer just says the food was terrible, simply accept that not everyone will like the food you serve.
3. Encourage honest reviews - There are many ways to get your current customers to write great reviews for your business without paying for them. For example, create case studies and blog posts highlighting your best customers. This way, the reviewer not only gets attention for being a reviewer and a great customer, but potential customers can honestly see and hear what your business can do. You can also let your customers know where they can write a review for you by taking control of your Yelp or Google Places page. By keeping your information on those pages up-to-date and telling your customers about them, they are more likely to go to those pages to write a review.
4. Delete Fake Reviews - If you've paid for reviews in the past, then remove those reviews from your pages at once, or at least disclose that these reviews were paid for. Fake reviews only ruin the credibility of your business, and if you're caught with fake reviews that lack the disclosure, you could lose a lot more than your customers.

Social Marketing Tactics Balance Customer Attraction, Retention

Every Thursday, I will republish my best articles from Technorati.com. Since Technorati redesigned its website and is under new managements, tens of thousands of articles that were previously published on the site are no longer available. I have been given explicit permission to republish my work on my own website. Websites, blogs, and social media marketing strike the best balance between customer attraction and retention, according to an October 2012 survey from Constant Contact. In its survey of over 1,000 small businesses, the small business marketing firm also found that the tactics least effective at striking the balance were daily deals and online ads. This balance is critical as small businesses need to use their marketing dollars wisely, and if certain tactics can do both, then that's better for the business.

So, just how can small businesses better use websites, blogs, and social media better? What can be done so that customer attraction and retention rates improve by using these tactics, and using them more effectively? Here's how to master these tactics to do just that:

Blog and Post Regularly

Obviously, if you're only blogging and tweeting once a month, you can't expect these tactics to attract and retain customers. You're not doing it enough for anyone to notice. With social media, you should be posting/tweeting/updating at least once a day. With blogging, you should be publishing at least one post per week. With your website, you should work on adding more pages to it at least once a month. When you are employing your tactics often enough (but not so often that you overwhelm people or that your quality suffers), people will take notice of what you are doing and what you have to say. Only then, will you be able to attract and to retain customers.

Create Content with Your Customers in Mind

If all you're talking about is your company's products/services, this award you won, this event you attended, and how great your company is, then these tactics won't retain and attract as many customers as you want. The reason is that your customers don't care about any of those things. They really don't. They care about whatever problem they have and how to solve it. They care about working with a brand that knows what it's doing. They care about spending their money on a solution that will work. Since that's what they care about, that's what you need to talk about in your website, blog, or social media update. Talk about their problems and pain points, and how to solve them. Talk about your industry, where its going, and offer best practices for doing X and Y in your industry. Talk about solutions that work, and what customers ought to spend on such solutions (Yes, be the brand that reveals the number). These people will thank you for it by becoming a customer and encouraging others to become customers.

Connect the Three

Do not operate your website, blog, and social media in three separate silos! Connect the three of them with links as well as a comprehensive strategy. For example, your blog should be easily accessibly through your website, preferably through its own link in the header navigation bar. This is a mistake many small businesses make, as they either aren't connected at all or the only link is in the footer navigation bar. An extra step you can take is to include your blog feed right on the home page, so visitors can also peruse specific articles. Social media should be as accessible from your website, and your blog should include social sharing buttons with each post. On the flip side, use social media to promote your blog posts and your webpages.

As for a comprehensive strategy, think about the strengths of each tactic individually and consider how to use them in a marketing campaign, for example. If you have a new fill-in-the-blank that you want to generate buzz about, use all three to their strengths to generate that buzz. With your blog, do a post that reveals just a piece of the fill-in-the-blank, including a call to action to download, or to register, or to buy, or whatever the proper action is. Your website should have a new page dedicated to the fill-in-the-blank, which can easily be shared on social media or promoted on the home page. Your blog post should also include a link to this page. Social media should be used to drive traffic to both pages, with an even smaller piece revealed to entice clicks.

Keep in mind that, "we have a new fill-in-the-blank! Click here to check it out," is neither enticing, nor revealing. It doesn't give any reason to check it out. This is an example of the talking about yourself problem that we discussed. It emphasizes you and the new thing too much without showcasing what's in it for the visitor or customers.

Why You Should Hire Me to Manage Your Social Media

Social media is a daily time commitment. If you, or your company, isn't willing to commit the time, then one of two things need to happen. Either limit the number of social networks you use to something that's manageable, or outsourcing your social media marketing. If you are choosing the latter, partly because you don't just want to use Facebook, then consider hiring me to do the rest! Here's why you should hire me to manage your social media:

I Have Proven Results

One of my social media marketing clients is a nitrogen tire inflation company called Nitrofleet99. When I started working on their social media presence, all the company had was a Facebook profile with about 15 fans. This was in June 2012. To date, November 2013, Nitrofleet99 has 383 fans on its Facebook page, an accomplishment based on some Facebook advertising but primarily on a content amplification and promotion strategy that focused on consistent and regular engagement. Part of consistent and regular engagement is updating your social media profiles every day while planning this content in advance. This strategy enables me to spend the day-to-day work engaging with followers while the research of appropriate content takes place well before this content is scheduled for sharing.

Since June 2012, I've also added a Twitter account and a Google+ account for the company. Not only do these presences exist, but both the Facebook page and the Google+ profile have ranked on the first page of Google for the term, "nitrogen tire inflation."

I Understand that Social Media Can't Work in a Silo

Part of what makes social media marketing difficult and time-consuming for businesses is that they consider it separate from the website and other marketing efforts. This is a huge mistake, as isolating social media means that your marketing efforts can't drive visitors and leads to the website (and the company), while eliminating a huge opportunity for the business to amplify the content and promotions happening on the website or in the email newsletter. My previous employer, for example, has a lot of great videos on its blog featuring different customers and services of the customer. However, these videos can only be found on the blog and can't be found anywhere on social media, YouTube in particular. Why my previous employer won't share these things on YouTube, or any other social network, is beyond me. Why are you creating this content if you don't amplify it through social media? By keeping these things to one or two platforms, instead of strategically using all of them to reach as many people as possible, you are essentially leaving leads and visitors on the table for your competitor to grab.

If You Need Content to Share on Social Media, I Can Do That Too

There's a 50/50 rule in social media marketing: 50% of what you share needs to be your own content, while the other half is the content of others. Most companies are surprised that their social media marketing efforts aren't entirely about the, but others do realize that your social media marketing doesn't matter too much if all you're doing is sharing other people's content. No one is going to be come a fan or follower (and they certainly won't become a customer) if you don't have any original research, or thought leadership, or helpful information of your own to offer. This is where I can come in. I can create blog posts, white papers, press releases, newsletter articles, essentially anything that would be awesome to share on Facebook or Twitter that you can slap with your company's branding. After all, the goal to accomplish with social media marketing is to show that your company is the one that can address the needs and pain points of your customers. By only sharing the content of others, you're really saying that it's your competitors and these other thought leaders who really know what they are doing.

I'm not an intern or college student whose a good fit for a social media role because I'm young or a digital native. I'm a good fit for the social media role because I know what I'm doing, and I've been doing this long enough to know how to understand a brand so that results happen on social media. I know how to use Facebook/Twitter/LinkedIn/Google+ to achieve the results the client wants to see.

The Role of Social Media Marketing of Online Marketing

Social Media Optimization is usually considered as a part of online marketing, and is the optimizing of a site and its content to make it worth sharing on various social media sites. In short, we can say, SMO is making use of social media in order to promote a brand or a product or to generate publicity.

The Need for SMO

SMO is optimizing a website on social media. Just like SEO, SMO also plays a vital role in business development and its promotion because social media is one of the most powerful platforms to reach millions of people at once. Social media plays a crucial role in driving huge traffic as it allow your content to flow across the web globally.

The Various Types of SMO Techniques

There exists so many types of social media like RSS Feeds, social news, bookmarking sites, and social networking sites like Facebook, Twitter etc. The main motive behind such SMO techniques is to generate traffic and promote a brand. Here are some SMO techniques you cna use to utilize the different typesof social media wisely.

Develop proper strategies - No goal can be achieved without following a proper strategy, so make a plan, follow it step by step, and includes measurements so you know when you achieved your goal.

Increase your visibility by creating links - You can increase your visibility online by increasing the linkability of your content. Blogs can be helpful in this context as it will enhance your website’s visibility and credibility.

Tags and bookmarking - Additional features like buttons for like, share, tag etc. are the best way to increase the visibility of pages or product. So make sure that such pages include relevant tags, notes, or links, and don’t forget to tag your pages on popular social bookmarking sites.

Inbound links - Quality and high value inbound links serve as the measure of success of your site. Try to make a difference by employing a few SMO activities, which helps you in boosting quality inbound links because it will increase the demand of your products and services.

Let your content flow - Unlike SEO, SMO is all about flow of content and not changes in content. Let your content flow across the web. Share links, files, images etc. as much as possible.

Appreciate visitors and their thoughts - Appreciating others for sharing their views is the best way to leave a good impact on visitors. Answer their queries, appreciate their comments, and ask them for advice, as this will enhance your reputation.

Be creative and experimenting - Social media offers you a great platform to show your creativity and experiment with the changing scenario of the online market. So, be creative and be willing try something new to attract visitors.

The Advantages of SMO

Connect with customers - Social media helps you to get connect with your potential customers so that you can customize your services and products to your customer’s requirements.

Lead generation - Lead generation is an important factor for every business and SMO activities play a crucial role in increasing your return on investment.

Maintain your reputation - Social media is the best and cheapest platform to get an idea of your brand status and feedback of customers. This way, it helps you to maintain your online reputation.

Beat your competitors - Social media helps you to mark your presence in the online market. Thus, you can create your brand awareness by using SMO techniques.

Cost effective - SMO serve as the most cost effective way to advertise and market your business products or services.

Author Bio: Sumeet Gaurav is a web enthusiast and a technical guy who is currently working on the website Adda52.com. Adda52.com is an online gaming website for true game lovers where you can play online poker games, learn how to play poker and know about various poker tips and strategies.