I'm working at the coffee shop today for a little while. Today is such a nice day, and I don't think I've left my apartment in a week, so I much needed to get some fresh air, take a walk, and have a little change in pace. My schedule is out of sync since work has been slow, so I'm dealing with that as well. I think I'm getting back on track, and spending a few hours outside definitely makes a difference.
I Need to Take a Hard Look at the This Blog and the Website
It all needs a much more, more highly defined, purpose. Right now, this blog is kind of willy-nilly, which is no good. It's not really about anything and there really isn't anything I want to achieve with it. I need to fix that if I want all this to be turn into something. I do plan to use it as a supplement to the video content I want to create, but I haven't created any video content yet. So, right now I'm just trying to find something to write about each and every day. Is any of it beneficial and worthwhile to others?
If I do decide to change direction with my business, then my website content and brand positioning needs work as well. Stirring Media might not just be a content marketing agency, or it could be something other than a content marketing agency. Or, it might still technically be that, but just called something else for branding purposes. All this will be sorted out on Friday, when I do my VIP day with my wonderful business coach. Right now the business is chugging along. Even though work is slow, I do still have some work to do and I still have some revenue. Not sure if I'll have enough by the end of the month though.
Although, It Might Be Awesome to Have No Business for a Week
I originally went into business to create my own content. My first idea was a magazine for freelancers and solopreneurs called Two's Company, covering business topics that were relevant to them and from their perspective. I launched it, but I didn't see it get very far. I had grand visions of getting a print version out and to every coworking space in the country. I wanted to publish five articles a day online. None of that happened. We did about 30 articles before we let it all go. Perhaps I gave up too soon on it. Perhaps I launched it the wrong way. Perhaps such a magazine was a horrible idea in the first place. The point, however, is that ever since the end of Two's Company, there hasn't been any effort or initiative to create my own content. It's always been about doing something for clients, meeting client needs and meeting client goals. Even the goals and content for Stirring Media is more for the sake of getting clients, and getting to do all that for clients. I'm still not creating my own content and sharing the message that I want to share.
It might be worthwhile to have no work for a week, or maybe more, and just create content to see where that goes and to see if there's a market for what I do, versus fitting what I do into an existing marketing or into something that people may want to spend money on. I feel like for the past few months it's all been driven by needing to make money and needing to pay the bills and it's lost that bigger purpose. I'm doing a whole lot of things I have to do, not a whole lot of things that I need to do.