If you are planning on starting a website for a new business, then you should definitely consider adding a blog to that website. Blogs have come a long way from their early days as online documentation of teenage angst and unchecked radical opinion. A blog can do well in position you and your website as a thought leader and to bring more visitors to your site. Yes, a blog does take time and effort to maintain, and it won’t magically work overnight, but there are many more reasons why you should have a blog instead of not having one.
Business Blogging Makes It Easier to Get Found Online
As mentioned before a blog, is a great way to bring visitors to your website. One of the ways that a blog brings in visitors is by improving the search engine rankings of your website. Blogging regularly adds fresh content to your website on a regular basis, which search engines like. Blogging also provides additional opportunities for you to optimize your website with keywords. The more keywords that your website is optimized for, and the more pages you have that are optimized with specific keywords, the better your website will rank on search engines. The better the ranking, the more likely those visitors will come to your website. If you are expecting a lot of traffic from search engines for your website, then having a blog is one of the best ways to attract those visitors.
Business Blogging Builds Thought Leadership
Having a blog on your website also creates a platform for you, or your company, to offer something of value to your readers and visitors. If your new website is about car parts, for example, then your blog could focus on a number of different topics, such as car maintenance, choosing the right car part for different vehicles, and explaining how different parts of a car works. That sort of information would be valuable to someone who visits your website and is looking to purchase a car part or to compare prices. If you have a blog with your website that shows that you actually know a thing or two about cars and car parts, you can instill trust in those website visitors in a way that your competitors won’t be able to.
Business Blogging Can Generate Leads
If anything, a blog is a low-cost, long-term venue to market your website and your brand. If you’re already planning on starting a website, you don’t have to pay anything extra to be able to have a blog, as most online website makers come with blog capabilities. You can also use the blog as a way to describe your products and services, and to promote any new products or discounts (although that shouldn’t be all that you do in a blog). Studies have found that blogs and social media are the two fastest growing categories in lead generation, while remaining two of the most cost-effective lead generation channels.
If you’re planning on starting a website, having a blog is a definite must. There just aren’t any good reasons as to why you shouldn’t have a blog. Even posting just one article a week can really do wonders in bringing visitors to your new website. A blog keeps your website new and relevant to the search engines as well as to your visitors.
If you are already business blogging, then perhaps you'd like to get better? One way to improve is to vary your content with different types of blog posts. Download our list of 101 business blog ideas and start providing a wide array of content to engage more readers and to fulfill all the reasons why you should have a blog in the first place: