Should I Put My Blog Posts on Medium?

Medium, if you don't know, is an open, easy-to-use platform where anyone can create an account to start writing and to share that writing with the world. Awesome, well known people like Barack Obama and Gary Vaynerchuk have used the platform to publish content, as well as plenty of not-so-awesome, not-so-well known folks. One strategy that many writers and marketers employ is publishing content first on their blog or website and then publishing it again on Medium a bit later with a link back to the original piece (or no link sometimes). Medium has incredible reach, and allows bloggers and writers to upload their own, previous published content with no consequences. So, I wonder, should I put my blog posts on Medium?

I Have More Than 500 Published Posts On This Blog

With more than 500 posts over the course of four or five years, it would seem like I shouldn't need the reach or any additional help. Anyone who has been writing that much for that long ought to have plenty of followers and ought to have quite a niche built out for them.

Unfortunately, that's not the case.

All the blogging was in a whole lot of fits and starts, and is also an archive of several different blogs, since many of the posts were from my freelancing blog and my two business blogs as well as anything that I decided to write for personal purposes. There's not a whole lot of cohesion to the content or to the process of writing all of the 500 posts. I somehow just happened to write all of it over the span of a few years.

However, many of these posts are just getting dusty. They were great, on point blog posts when I wrote them and they got a lot of traffic when they were originally on the business blog. But, the posts aren't doing much for me now. Yes, I do need to go back and update the information, make sure the links still work, pick a new photo and clean up the SEO portion of it. It's very possible the fact that I haven't done all that yet is hurting. With all this in mind, post my content on Medium may be a good thing to do with old content.

I'm Hesitant Because of the Decentralization

I'm concerned about doing this because I don't own Medium, and therefore I give up control of my content when I put in on Medium. If Medium shuts down, then all that content is gone. If Medium decides it's great, then they'll feature the post and promote it. If not, then they aren't going to do anything to help my content reach the people I want it to reach. If a post does really well on Medium, then I can't guarantee that those people will associate the work with me and the brand that I'm trying to build. It may increase my audience for a day, but I won't know for sure how many of those people will stick around and will read my next post or be interested in anything else that I might have to offer. At least when you promote and share your content on social media, you have a little bit more control then on platforms like Medium and LinkedIn.

Overall, it might be worth trying Medium with a couple of posts, just to see how it works and to see if I like it. Everyone talks about how great the platform is and the potential and exposure it gives people. As I said in a previous blog post, I just need to start talking and stop worrying about all sorts of little things that don't matter in the long run.

All The Things I’ve Stopped (Part 3 of 9)

For the third part in this series, I'm going to evaluate my 50 blog post topics list. I wrote this list so I wouldn't get stuck with writer's block and stop blogging. I didn't like the blog post ideas that I was coming up with just so I could get a post up, so I decided to ensure I wasn't wasting time coming up with a good idea. The list of topics took me a few hours to put together, and in the end I only did 15 of those topics. I also ended up doing the 15 easiest topics first, leaving the tougher topics for, well, perhaps never.

The Tougher Topics Would Have Taken More Time than I Had

Many of the tougher topics (particularly the questions about current affairs) would have required a ton of preliminary research, and once I sat down to write the post, it would've taken me about two hours to write it. Add that to the research time, and tackling one of these tougher topics would've taken between four and six hours of my time. That's time that I could've made room for if I made the blog post a priority, but I couldn't make it that kind of a priority over paying clients.

I wasn't going to do a sloppy job of tackling these topics either. Here's a David Cameron article that I wrote in September 2013, an example of what I would like to do when answering one of these questions. Sure, I could answer a similar question with only two reasons instead of three, or I could include three reasons but cite fewer sources throughout the article, but the David Cameron article is a great article. Not to toot my own horn, but I did a great job in answering the question. If I'm not going to commit to that level of quality, then I'm not going to start the blog post or find an easier way to do the blog post. The David Cameron article is simply how those current affairs questions should be tackled.

Going Back to Making It a Priority

In the first two parts of this series, I've discussed stopping ventures because I lost interest or because I found a better option. This time, I stopped completing this list because I felt I had more important priorities besides taking the time to write on the tougher topics. This blog (for now) is simply for fun and I can't let it get in the way of paying work. Well, I could let it get in the way of paying work, but I wouldn't be earning enough to pay my bills. I also didn't want to spend so much time on just one blog post, because if I did commit four to six hours to write one post, then I would've had to reduce the number of times I published in a week. Back when I was doing those posts, I was publishing about every other day (and I'm currently working to come back to that frequency). Tackling these tougher topics would've meant publishing only about once or twice a week, perhaps even less frequently. That's just no good for blog. At least I don't think that's good for a blog.

Perhaps I'll be able to tackle some of the tougher topics in the future if I plan accordingly. I would probably need to give myself about a month's leeway, and if I do that, then I would need to choose topic that would still be timely in a month or two. That's not too hard, considering that some current issues can go on for months.

Differences Between Blogging in 2008 and Blogging in 2014

As Well as a Few Critiques

I admit I wasn't blogging in 2008. I considered the idea as a junior in college, and a friend even recommended that I call the blog, "Frog Blog." I didn't start blogging (for myself and for other sites) until 2010 and I've been blogging just about every day ever since.. Even with nearly four years of blogging experience, I learned a few great tips from "Blogging Heroes." But, there are a few changes between then and now, changes that weren't applicable even between 2008 and 2010. Here are X of the major differences between 2008 and 2014, as analyzed from "Blogging Heroes."

Monetization Through Advertising is On Its Way Out

Many of the blogs featured in the book made money through advertising, using programs such as Google Adsense. In 2008, advertising using Google Adsense was the primary and profitable way to make money with your blog. In 2014, it's simply not the case anymore. Adsense and other advertising networks pay by the click, and quite frankly, people don't click on advertising anymore. Readers find display advertising intrusive and distracting, and often don't find any benefit in the advertising. Today, to generate the number of clicks that you need to make your Adsense revenue worthwhile, you either have to publish tons and tons of posts each day (essentially becoming a slave to your blog) or write about things that salacious and juicy (or slap on such a headline for click bait). Neither tactic makes a blogger great or profitable in blogging.

Adsense and other advertising networks can still bring in some money, yes, but many bloggers today are monetizing their blogs by using a variety of methods. These methods include affiliate marketing programs like Amazon Associates, selling products directly on the site, creating a membership program, hosting paid online and in-person events, offering consulting services, and many more. Bloggers today often use more than one method since using only one method (like advertising} makes it incredibly difficult for a blogger to make enough money to live solely through blogging.

Networking Through the Blog Comments is Also Out

The spammers ruined this one. In 2008, the comment section was still a great place to start conversations, to add to conversations, and to share a link back to your blog. However, spammers have ruined the comment section by using it as a way to stuff keywords and to place links to sites that are irrelevant to the website. In 2014, major blogs and publications like Popular Science and Six Pixels of Separation are shutting down their comment sections because of the spam and the trolls. Also consider that when sites like Huffington Post and Salon post something controversial, it's nearly impossible to get your comment noticed because everyone has a comment to make. Besides, a comment section that's devolved into ad hominem and vitriolic nonsense isn't the place you want to be to network your blog.

Those blogging today shouldn't emphasize comments as a sign of popularity or as a way to build backlinks either. Only one percent of blog readers take the time to comment on posts, while many sites mark comment links as "no follow", so they don't add any SEO benefit.

Instead, bloggers today are networking through social media and in-person events. Conferences like New Media Expo and The Blog Workshop are two of the biggest national events, but smaller events such as local meetups or professional networking events can also be great ways to promote the blog. Only a few well established blogs such as Problogger and Inbound Hub manage to keep their comment sections accessible without getting overwhelmed by the spammers and trolls.

Is Technorati As Powerful as It Once Was?

I used to write for Technorati, and still can if I really want to. I started writing for Technorati in 2010, and back then writing for the site was a great thing to do. There were plenty of good writers contributing good content, and the section editors would work with you personally to ensure that you made edits to the articles when requested and to give you article ideas. Technorati's listings were used several times throughout the book as a way to demonstrate how popular or well-known a blog is, such as the Top 100 Favorited Blogs and the Top 100 Linked To Blogs (do either of those lists still exist, and if so, who is one them?)

Technorati may have been great several years ago, but is it still great now? I wonder if bloggers today care about their Technorati rankings or authority numbers. It could be that bloggers don't care anymore, as those listings have been saturated by the same 150 or 200 blogs that just switch spots among themselves. It's unlikely any of the blogs currently listed on the Top 100 are going to fall of the wagon so horribly that they won't be able to recover, making room for someone new to make the list.

Plenty of Emphasis on Tech Blogs

I understand that the 30 bloggers interviewed in the book weren't the author's first 30 choices, or were necessarily the bloggers that reflected the 30 most popular bloggers of the time. But, I would have liked to see a little more variety in the blogs that were featured. Over one-third of the blogs featured had something to do with business or tech. There weren't any political, fashion, green, celebrity, entertainment, sports, or current events blogs featured. Only one parenting blog (ParentDish) made the list and only one DIY blog (DIY Life) made the list. It would have been great to see one more blog from both of those categories since they are crowded categories like tech and business.

Granted, I don't know if there were many people blogging in those categories in 2008. Since blogging was still very new in 2008, it could easily have been that many bloggers were technology and business experts since they are the most likely people to be an early adopter of a new technology platform like blogging. It's possible that great bloggers in those other categories got a later start because they needed to get acclimated with the technology first before they would have felt comfortable in using it to communicate their hobby or passion.

LOVED Seeing the Pics of the Blogs in 2007

While reading the book, it was actually pretty awesome to go through each chapter and see a screenshot of the blog in 2007. It's baby Lifehacker and baby Gizmodo! How cute! It was also pretty swell to see what qualified as slick web design and cutting edge fonts back in 2007 too. If some of these designs and layouts existed as they were in 2014, then many of them would be too busy and not very user-friendly.

Does Anyone Else Follow 200+ Blogs?

Many of the bloggers featured in the book kept up with other blogs through RSS feed. Although Google Reader doesn't exist anymore, keeping up with other great blogs is an excellent thing to do as a blogger. But, to keep up with more than 200 blogs? How is that possible, whether or not you use an RSS feed? If you don't use an RSS feed, then what do you use to keep up without everything, since all those updates would clog your email or take too much time to do manually? I would be surprised if anyone follows this many blogs. I think most bloggers only follow fewer than 100 blogs, or only keep up with their subject areas through tools like Google Alerts.

Well, that's all I have to say about Blogging Heroes: Interview with 30 of the World's Top Bloggers. Overall, the book is an excellent read for any blogger, whether you do it professionally or as a hobby. I wouldn't classify it as a must-read since some of the information is outdated and that a few of the blogs featured don't even exist anymore. But, blogging has changed quite a bit since 2008 as well as the top players in the field. It would be neat to try to to find today's top 30 bloggers (or even the 30 bloggers in each category). It would be pretty cool to hear their stories.

3 Timeless Tips from 30 Blogging Heroes

Typically, I'm not interested in how-to books regarding blogging, social media, search engine optimization, and all the different Google tools. Those books become obsolete so quickly since those platforms and how to use them change so much. For example, there's a book about Google Buzz on the shelf at my local library, a Google service that only lasted about a year. I always chuckle when I see because I wonder who would borrow it. But, I did find a book about blogging on my local library shelf called, Blogging Heroes: Interviews with 30 of the World's Top Bloggers. It was published in 2008, and the premise of interviewing the top 30 bloggers in 2008 and publishing the conversations sounded intriguing and evergreen. It seemed like Blogging Heroes would be one of those few how-to books that wouldn't be too outdated, and would still have a few awesome blogging tips to offer that would still apply in 2014.

I was right.

These Are Some Great Blogs

Of the 30 blogs/bloggers featured, 18 are still going in their current form. By "current form", I mean the same domain name and pretty much the same topic. Another seven still exist, but either have a new domain name, or the content is now found with another site (DIY Life is now part of Style Me Pretty, while Luxist is now part of Stylelist.com). The main reason why that number is high, in my opinion, is that the book featured Weblogs Inc. and several Weblogs properties. AOL acquired Weblogs Inc. in 2005, so some of their properties were added to the Huffington Post or to other AOL sites.

Only five of the 30 blogs featured have stopped entirely, where either the domain name listed doesn't lead to anything, or the blog hasn't posted anything new in several years. I mention this before sharing the tips because the sources of these tips come from the other 25 that are still going in some way, illustrating the timelessness of blogging as an art form and how to do it right.

Great Content Beats SEO

Robert Scoble of Scobleizer made this point best, and I was so glad to hear it because even in 2007/2008, when SEO was still new, the top bloggers of the time still understood the importance of great content. Others echoed the sentiment by emphasizing how quality content is what ultimately builds and keeps an audience, but I loved that the awareness existed back then that gaming the system was a short-term strategy at best.

Of course, many bloggers in the book acknowledged SEO's importance in getting found online, and paid attention to it to some extent. But, none of them obsessed over it to the point that is was more important than the content being written or offering value to the reader. No one even considered SEO more important than actively promoting the blog and its content on your own, either through networking or working with other great bloggers to highlight what they're doing.

Remember: Google doesn't buy from you! Google doesn't read your blog, subscribe to your blog, or comment on your posts. Therefore, worry more about offering something awesome and beneficial to customers, versus trying to please Google for higher search engine rankings.

Write about What You Are Interested In or Passionate About

"Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” - Howard Thurman

"Finding your passion" is harder than it sounds, and Marie Forleo does a great explanation of how to find your passion and where you shouldn't look for it. But, a great point made by Scott McNulty from the Unofficial Apple Weblog, and many others in the book, is that successful blogs have a topic or several topics that they want to share with others and simply do that. Successful bloggers write about what they found interesting, or when they have something to add to the conversation. Many people may write about something because it's trending, or because they think people like X or Y so they ought to cover X or Y. But, McNulty and Howard Thurman point out that a blog really comes alive when the blogger is passionate about the subject and has his/her heart in it.

"I Don't Decide to Blog and then Look for Something. I Find Something, and Then I Blog It."

Rebecca Lieb of ClickZ gave life-changing (it changed my perspective on blogging for the rest of my life, that's for sure) advice on how to find blog post topics and how to remain relevant as a blog. I loved this quote because it takes the weight off about creating an editorial calendar and sticking to it. I've created a calendar and filled it in with blog post ideas many times, only to look at it a week later and not feel any excitement for these topics that I spent so much time to think about. I like Lieb's advice because it harnesses the initial creativity and spark of when you see something, and immediately come up with thoughts, ideas and responses to that something. From there, you can write a blog post. The energy is there when you write the blog post, versus scheduling to write about something in three weeks when you saw it and thought about it today.

Overall, Blogging Heroes: Interviews with 30 of the World's Top Bloggers is an excellent book with plenty of relevance to blogging in today's world. I would highly recommend the book as it is a chance to learn from some of the original pioneers in the industry and practice. I do have a few criticisms and differences to point out, of which I will cover in a future post.

The Streak is Dead Already

I'm no good at this. I used to be good at this stuff, but I've lost my touch. This is because I kept the streak alive for two days. Two. Whole. Days, and already it's dead. The daily word quota is dead too, as I only wrote 1,667 (qualified) words for one of the two days. It's all dead and I need to start all over again. What happened to me?

I've Done This Before

The breaking of the blogging streak? Yeah, I've done that before with the blogging case study and with the coffee blog and with numerous other ventures. We don't need to detail how I've lost interest in things, or ran out of money to do things, or had something happened that broke the flow of the streak.

By doing this before, I meant that I've previously started streaks that I've kept alive. One of them is Amnesty International. I've been with Amnesty International for almost 10 years now, starting with my freshman year in college (which was way back in 2006) and finishing with the present day. We have a meeting this coming Wednesday, and I will attend. In this time span, I've only missed a handful of meetings because I was sick or I had work to do. When I miss because I had work to do, I always felt like I made a bad decision and that I really didn't have anything better to do than to go to Amnesty. So, unless I'm sick, I go to Amnesty. I don't regret it, even if I have plenty of other work to do. The point is that Amnesty International is a streak that's still alive. It's something that I've started and kept doing. I didn't lose interest, or forget, or run out of time, or have other things get in the way.

Another example is Forward Saint Louis, which is an aggregator of left-of-center news & analysis. It started as a website and is now just a Facebook page. The site was started when the Tea Party was at its peak, and was started as a way to channel the voices, news, and opinions that ran counter to the Tea Party. Although, Forward STL wasn't intended to be a Coffee Party or anything like that.

Anyway, I came on in the summer or fall of 2012 to help aggregate news for them. By then, Forward STL has switched to the Facebook page. There was a group of us aggregating news, and by around September 2013, I was the only one still maintaining my weekly commitment to aggregate news. Everyone else had lost interest, or forgot, or ran out of time, or had other things get in the way. It's been about 18 months since I started, and I'm the only one still going. I can tell because all the posts from the past several months, with exception of one or two, are mine. I'm currently wondering if there's a way to turn Forward STL into something bigger or something more, especially since I'm the last one left. Aggregating news on a Facebook page is great, but it doesn't seem that awesome when that's all the brand does.

So, I CAN Keep Streak Alive

It's taken a while for me, but I don't think the problem is discipline. I've been very disciplined in other pursuits. Besides the two activism, political ventures I mentioned, I did a very good job with my business blog when that was still going. Over the course of 18 months (is that my streak average), I wrote over 200 blog posts about business blogging, content marketing, social media marketing, inbound marketing, and other similar topics. Those posts were excellent at bringing in traffic to the website, although I had a tough time converting that traffic into leads.

Many of my clients have been long-term clients, meaning they've been with me for years. The average for them is two years, and for most of them I did blogging work. Granted, I get paid to do the work for them, which adds incentive to get the work done. But, it also means that I was doing a good enough job to keep going. If they didn't like my work, then they would have gotten rid of me a long time ago. The fact that I stayed for so long isn't just a testament to me sticking with something. It's also a testament of my talents as a writer.

I Am a Great Writer!

I am awesome! Perhaps I can start again?

The Streak Begins Now

Watched an AMAZING video last night on "How to Become a Writing god", and it's a fantastic video. It shows you how to become a great and prolific writer, but what makes this HubSpot presentation really awesome is that the overall message can apply to anything.

The overall message is to do it (whatever you IT is) everyday. Write blog posts every day. It doesn't matter if they are crap as long as you write every day. Change your definition of a blog post so that you can write one every single day. Once you get started, the goal is to keep the streak alive. Do it every day for as long as you can.

Writing two in one day doesn't mean you're off the hook for the next day. You have to write one for the next day anyway.

The point is that if you write every day (or run, or design a coat, or sing a song, or whatever it is), even if it's crap, then you will get better. You will not simply get better at writing crap. You will get better, period. And it will no longer be crap.

I Begin the Streak Today

I will begin my own streak, my own path to writing greatness, or immortality, or religious doctrine, or whatever "god" means. I am restarting my blogging challenge from over a year ago. I will write one blog post per day, even if it is crap, but I will write one blog post per day. What better day to embark on a fool's errand the day after April Fool's Day? This way, all the jokes and pranks are out of the way first.

One major difference this time around is that there will be no time limit. I will not end the streak in a year and evaluate my blogging, which was the plan for the previous blogging challenge. Keep the streak alive! The streak will continue as long as I am willing and able to continue it.

Changes to the Blogging Challenge Rules

Okay, there will be several changes and differences to this blogging challenge. The rule changes and differences are outlined below:

1. There is no limit or minimum to the word count of an individual blog post. Part of this journey and project is to enable myself to write one blog post every day here on this blog, which means altering the definition of a blog post to make that happen. After all, Seth Godin blogs every day, and some days he might not even write more than 100 words. But, he write every day and each of his posts are very poignant and worthwhile.
2. There will be a daily word quota, which is set at 1,667 words per day. This daily quota ensures that I write 50,000 words per month. Why do I want to write 50,000 words per month? Because 50,000 words is enough for one novel, and it would be cool to write the equivalent of one novel each month. I also want to do this because I can.
3. The 1,667-word count is not exclusive to the words on this blog, meaning that I can meet the quota by writing for other sites (including LinkedIn with their new publishing tool), by doing client work, or by other writing other materials that will be posted online (eBooks, white papers, email newsletters etc). My quota cannot include social media updates, updates written for Inside.com, journal entries for my business coaching, journal entries in my journal, or any handwritten work that has no intention of being published online or in-print.
4. All words and blog posts must be original. No republished work will be counted toward the daily word count or toward the daily blog post. No previously unpublished works, which weren't written on that day, can count toward the quota.
5. All other rules that were outlined for the old blogging challenge still apply.

The streak has officially started! Where will this streak take me?

Creating a Wiki, or Sticking with a Blog?

Many months ago, I came across wikis for several of my favorite video games, only to find that there really weren't any wikis about current affairs or business topics. A couple have been started, covering things such as green politics, politics in Canada, and business in general, but none of the wikis look taken care of or look like they've been updated recently. It seems like there are many different tools out there that you can use to start a wiki, and the right tool depends on why you want the wiki and who will be using it. MediaWiki is what Wikipedia uses, but I like Wikia because you can start right away (or take over an old one) and it looks a bit more intuitive in how to use it and what you need to do. I really like the idea of creating a wiki, but for a topics like business and politics, it seems like you might be better off buying a whole bunch of books or starting a blog and then covering anything and everything possible. Although, buying books can be expensive (even if you buy only ebooks, it still adds up) and taking the blog route seems very similar to the wiki.

Difference Between Wiki and Blog

WIkipedia points out that the major difference between a blog and a wiki (I know Wikipedia isn't really a reputable source, but who better to source on this topic than the inventor of the wiki?) is that "the content is created without any defined owner or leader, and wikis have little implicit structure, allowing structure to emerge according to the needs of the users." This makes sense once a wiki is established and has a ton of readers and contributors, but any wiki that's starting out would need to have a leader and some structure, right? If no one is leading the way to start the wiki, to get a few articles up, and to tell people about the wiki, then how does anyone expect the wiki to get started and to get to a point of self-sustainability? Someone needs to be the start and the face of the new wiki until there's enough people involved to add new content, to edit existing content, and to make sure the wiki isn't trolled or that someone doesn't add an irrelevant article.

I Might Just Stick with the Blog

I don't like that wikis have a lack of leadership and structure. I understand that those are needed to make them work, and that those criteria have worked for them. But, I wouldn't want them a part of my wiki, and if they aren't a part of the wiki then it's not really a wiki. After all, the main reason I'm pursuing this is to build identity capital and to build my personal brand as someone who is well-versed in current events and politics. A wiki can't do that since it's meant to be a community as much as it is a communal resource. The wiki also only works that way if it's for a specific group of people, such as a non-profit group or a company. Then, I can attribute the wiki idea to myself as something that I contributed to a larger group (and that someone in the larger group could corroborate). Yes, I want the blog to benefit someone besides myself, but I'd also like to build a brand with it and make it the obvious go-to resource on current events, or world news, or business, or something like that. Still deciding because I'm still thinking about the brand name, mantra, positioning statement etc.

But, prepare for, yet again, a change in tone and topic (and A LOT more on this blog).

The Next Few Posts are Pre-Scheduled for My Convenience

I do leave for Las Vegas tomorrow morning, so while I'm out-of-town, I've scheduled some posts for the next few days. I don't want to worry about posting while I'm visiting family and playing poker, so I've posted some articles that I've written for previous clients a year or two ago. Might as well, right? These clients aren't using the content (at least not anymore, as a few of them have closed up shop) and some of it is great content. Although I'm not going to include these pieces into my portfolio, some of them are still relevant and could be valuable to a few people. So, I've scheduled a few posts, and will return to extemporaneous blogging on the 10th. Or, the scheduled posts will at least stop by the 10th, as I won't guarantee I will post something next Thursday.

The Topics Might Be a Bit Off

When choosing which posts to schedule, I went with articles that were written well, that were still relevant today, and that were about something that my current audience would find interesting. An article about Facebook Places doesn't mean anything today, and I wasn't a big fan of this article I did offering tips for an effective websites (it might be worth doing over and publishing somewhere too). So, with the exception of one article, the blog posts scheduled all have something to do with the Internet or technology. When I first started freelancing and blogging for money, technology was a niche. It still is, but it's much more strongly considered a business topic than previously. I don't write about the latest iPhone rumors, or computer code, or how certain technologies work. I more cover technology as how it relates to business and how business owners and professionals can use it.  You know, the practical stuff. Hey, it's what I got.

What to Expect After My Trip

Well, I'll probably do at least one post about the trip, probably discussing my poker escapades and what I want my future to hold for poker. After I get that out-of-the-way, I do need to tackle several other posts I've started and haven't finished. These include my list of things I suck at, what I would do if I were the CEO of AOL, my list of empowering songs, and my wrap up of what I've learned in U.S. history. I have made progress on this venture, but finding the answers in a book is a little tougher than I anticipated. I don't want to look up every single thing online, but I am looking up more online than I wanted to, as I don't want to do borrow several books just to answer those questions.

Once I finish those blog posts that I've started, I can get to those on my list of 50 blog post ideas that I haven't started yet, primarily those questions regarding politics and international affairs. Since I'll be at my office more often, I will have more consistent access to a printer and can spend time doing research. It will help if I get that file cabinet that I said I would get a few months ago, and it looks like I would be able to get it by the end of November. I do have one last payment to a vendor this month, so I will have that money in November if I can't do it this month. I do need to work on my niche and keeping up with it. I also need to work on blogging in general. I think it's best that I consider myself similar to a musician, who is always going out to find gigs and to build an audience. I should do that but with words.

Why Blogging is Crucial to Your Personal Online Reputation

There's this notion that blogging is something that only crazy people do, people who want to post pictures of their cat or who have too much time on their hands. Businesses, or very important people, may do it, but its not something that normal people do. This notion needs to change.Everyone, at this point, has an online presence and reputation. Even if you avoid social media all together, there are always articles, documents, and your friend's content that can show up online under your name. Don't forget the possibility of someone having the same name, and a less-than-clean record, that could show up instead of you. You need something that can present what you want to present online and on search engines, and blogging is a great way to do that. Here's why blogging is crucial to your personal online reputation:

Show that You're an Expert

It's that whole conundrum with finding a job: you need experience to get a job, but you need a job to get experience. Showing experience and expertise is tough without a job, but not impossible, and a blog is a great way to demonstrate both those things. For example, Ted Juch has a great blog on using Google Docs, and that's all that blog is about. Spreadsheets, documents, how to create them, and what you can do with them. Yes, it's geeky and niche, but no one else is doing it while many people have used Google Docs to do something at some point in time. Also, commitment to this topic means that Juch will be the go-to guy on anything Google Docs. It's too bad the blog hasn't been updated in a while, because a blog like that one is a great one to position yourself as an expert.

Work on Your Writing Skills

Nearly all companies, and all positions within those companies, seek people with great writing skills. It's a skill that's no longer reserved for English majors, copywriters, and marketing positions, but a skill that's hard to demonstrate unless you bring a portfolio to the interview (which isn't a bad idea). However, put the blog on the resume with the link, and the hiring manager can have a chance to see the blog and read a few posts. The blog will say a lot about your level of commitment and project management as well as your writing skills. Not only does practice make perfect, but there are tons of great resources out there (like this writer's blog) that specifically talk about how to be a better writer.

It's One Thing You Can Control

If you're applying for jobs, then you have to realize that hiring managers are looking at social media profiles and search results for additional information. A recent CareerBuilder survey found that 43% of hiring managers who research applicants on social media sites say they have found something that has cost a candidate a job. You can't always control what shows up under your name, but a blog is one thing you can control. Blogs also connect with social media sites, so if your Facebook feed regularly features your newly published posts, then that's what hiring managers are going to see (versus those partying pics and status updates about hangovers).

Don't forget that the more you write, and the better your writing, the higher it will rank on search engines. The more posts you create equals more pages to find online and more positive ways for others to find you online. Also, your name is one of the easiest things for you to rank for you, so if you don't like what you see today when you type your name into the Google search bar, then that can change if you decide to blog and to blog often.

50 Topics to Write about for the Next 50 Posts

My brain has been mush for several weeks, putting this blog in jeopardy and any other chance I have to build a substantial, professional, worthwhile online presence that could lead to something better down the road. I need to stop dragging my heels when I'm staring at the blank screen, have my mind together, and get to writing. After all, I've written several posts about blog post ideas, such as this one, this one, and this one (all taken from one piece of lead generation content, if you wondered why many of the ideas were similar). Therefore, I'm preparing ahead of time by coming up with 50 topics to write about for the next 50 posts. Of course, if something cool came up that's worth writing about in between post one and post 50, I'll write about that. This isn't meant to be a restrictive list. It's meant to help me stop wasting time, to stop thinking that I don't have anything to write about, and to prevent myself from spending six hours on a blog post. It shouldn't take me six hours to write a blog post, unless I do extensive research prior to the post. Hopefully, this list won't take me six hours to put together, but here are my 50 topics:

1. How I Would Fix Gender Pricing
2. X Empowering Songs for Kicking Ass and Taking Names
3. If I Were the CEO of AOL, What Would I Do to Make It Relevant Again?
4. Should India impose mandatory death sentences on those convicted of rape?
5. X Job Hunting Statistics You Wish You Knew Six Months Ago
6. Embracing Being a Night Owl
7. Why I'd Love to Run a Food Bank
8. 15 Things I Am Horrible at Doing, and Why
9. Will You Be My Accountability Buddy?
10. My To-Learn List
11. What I Learned About X
12. Why I'm Going to Start Taking People Out to Coffee
13. Why It's Important for Me to Excel at Poker
14. Why I Love Poker
15. How I Can Be a Better Half the Sky Ambassador
16. Why Blogging is Crucial to Your Personal Online Reputation
17. What I Would Do if I Won the Main Event of Poker
18. What reforms should be made to U.S. surveillance efforts?
19. Will the newly signed student loan rate legislation make higher education more affordable?
20. Does Bill Gates have the right ideas to reform American education?
21. Should there be an increase in the federal minimum wage?
22. What should Russia do with Edward Snowden after his one year asylum expires?
23. Are European governments too lax in their protection of the Roma?
24. Is time running out for the Israelis to make a suitable peace with the Palestinians?
25. Has Venezuela’s international profile taken a serious hit since the death of Hugo Chavez?
26. Why is South Africa supporting Robert Mugabe?
27. Is an Egyptian government led by its military better for the West than a government led by the Muslim Brotherhood?
28. Is nuclear power the key to China’s economic future?
29. Are Afghanistan’s security forces strong enough to contain the Taliban?
30. Would a government shutdown over funding Obamacare hurt the GOP in the 2014 midterms?
31. How can President Obama get his economic agenda through Congress?
32. Why You Should Hire Me to Write Your Content
33. Why You Should Hire Me to Manage Your Social Media
34. Dollarocracy: How the Money and Media Election Complex Is Destroying America Review
35. Collision 2012: Obama Vs. Romney and the Future of Elections in America Review
36. Act of Congress: How America’s Essential Institution Works, and How It Doesn’t Review
37. X Things I Could Do to Come Out of My Comfort Zone
38. Will attempts to unionize America’s fast food industry succeed?
39. Is America’s housing market on the road to recovery?
40. How should the Brazilian government deal with rising illegal immigration?
41. Will recent revelations about radiation at the Fukushima nuclear plant doom attempts at reviving nuclear power in Japan?
42. Do European governments need to take stronger actions against neo-Nazi movements?
43. Will the release of Hosni Mubarak make Egypt’s interim government extremely unpopular?
44. Is America’s housing market on the road to recovery?
45. Will privacy rights be a major issue in the 2014 midterm elections?
46. Is America winning the fight against obesity?
47. How can the U.S. make itself less dependent on foreign oil?
48. The First Few Steps to Creating a Wiki
49. X Video Games I Want to Play Next
50. What I Need to Be Able to Play Skyrim