Another Big Fat To-Do List

lots of things to doI need to do another one of these because I'm at that point where I have a lot of things to do in life, and a lot of things to do for work, so it's getting very difficult to keep track of all it. The only time the personal stuff actually gets on a list is on the weekend, since I do less work on the weekends, but usually the personal stuff is the same. There's always laundry, vacuuming, grocery shopping, bathroom cleaning, and video game playing. But, I have to remind myself to mail my father's day present, and to work on Half the Sky stuff, and to organize my social outings (I'm going running on Thursday. Can you believe it?) I have no idea why I agreed to that idea.

The To-Do List

Anyway, here's the big fat to-do list, a general list of bigger things I need to do. Things that can't be done in one day or would need to be broken down into smaller steps. I've segmented it so that it's a little more organized and easier for me to track, to use, and to have everyone keep me accountable on these things.

Business

  • Type/Scan Business Breakthrough Homework - I need to send Tiffany my debt document, my brand identity, my CEO identity, and my list of strategic partners.
  • Research Ideal Client Avatar - This is the next step in my business breakthrough homework. I need to do the research on who my ideal customer is. I need to find out how many "ideal customers" are out there and if I would be satisfied with a one percent market share. I also need to figure out the market value and the lifetime value of one customer. This might be hard because I'm doing the coffee blog, and the definition of customer might be wonky. It also might differ depending on the kind of customer I get from the blog (purchasing something vs. speaking engagement vs. fan vs. other service/product)
  • Do at least one coffee blog post next week  - I am going to do the coffee blog. It is going to be great. I am going to review the coffee shop within walking distance from my house.
  • Microsite activism challenge - My business coach has issued me a CHALLENGE! For one month, I am to make progress on building one site based on my activism idea, and to report back the results that I have. My first step is to get the site together.
  • Make Changes to Stirring Media Site - I have a whole list of pages that need to be redone, added, and deleted. I need to get on this since I am changing direction with my business, and I don't want my site generating new leads or advertising something that I no longer want to do. I'll delete first, then add and redo. Some of the pages that need deleted can simply be rewritten too.

Personal

  • Continue reading books - I have two or three chapters left in The Business of Baby. Then, I'll move on to The Road of Lost Innocence.
  • Get my Father's Day gift ready for the post office - Father's Day is coming up already.
  • Do first Half the Sky newsletter - I created the email list, and that's about it. I said the first issue would come in June too.
  • Reschedule and plan Half the Sky screening - I planned one, and then didn't do anything to advertise it and prepare for it. I need to get on this as it is a huge part of being an ambassador.
  • That Fun Facts list I mentioned - I did say in a previous post that I need to do a fun fact list of sorts, so that I can write a really good bio for this blog. It's one of the last things I need to do for this blog, besides write every day. I do need to do this for the coffee site as well, and perhaps for the Stirring Media site so that the "About Us" page has a little more personality and originality.

Today is Going to Be the Day

today is going to be the dayIt's getting really close to midnight, so "today" could actually be up for debate here. But, today is going to be the day that I make a few changes for the better, that I do what needs to be done to build myself a successful business and to be recognized as an expert in my chosen fields. I need to get myself going and to make some progress.

I'm Going Back to the Office

It's been weeks since I was at Lab1500. I've been there once in the past month, and that was to do my VIP day. Other than that, I've been staying home and working. The biggest reason for this is that my sleep schedule is all screwed up. I've been going to bed at 1 a.m. for at least a week, which makes it hard to get up at a reasonable hour the next morning. Getting up late means that it's tough to get down to the office because they close at six, and I don't want to go down there for just two or three hours. Lab1500 did just announce that they were going to do 24/7 service, but I do think I need to get my sleep schedule fixed. It does mean spending one or two days completely tired, but I just need to bite the bullet and get it done. I also feel really guilty about being a night owl, sleeping when everyone else is working. Then again, I am working when everyone else is sleeping. I don't quite know what to do. I'll ask my business coach.

Working on My New Business Ventures

I haven't made much progress on my upcoming coffee blog either. I created a contact page today, and did research on how to write a review policy, but that's it. I will get the first coffees that I'm going to review, and find a good shop to review as well. However, I am starting to think that I might have to do a few reviews first, and then develop a policy. You know, figure out the system first and then put it into writing. Haven't had the funds to get everything started on the right first. I do need to buy the domain name, and figure out the hosting stuff. I also need to catch up on all the great stuff Sean Ogle has sent me.

Speaking of which, I do need to start migrating my pages off my site from HubSpot. I need to cancel my account because I can't afford it, but I don't want to lose the work that I've done so far. I'll put that on my task list for the weekend. I think I'll move them all either to my Stirring Standard blog or to my current Stirring Media site, which does need revamping also since I will be changing the direction of my business. I think I need to make another giant To-Do list.

This is What I Need to Do...

And today is going to be the day to do it. I've been slouching around a little too long, and perhaps I needed a bit of a break or impromptu vacation, but it's gotta end sometime cause I can't be this way forever. I don't think I'm going to get that successful business or accomplish any of my goals with this kind of schedule and this kind of pace. I'm getting things done, but I'm not getting enough done. Just doing what needs to be done and I'm going to end up running in place again. I don't think I got far with my previous business because I spent too much time doing what needed to be done today, instead of doing things that moved the business forward and put it in a position to grow.

Let's Face It: Maternal Health in this Country is Crap

The Business of Baby bookI'm currently reading "The Business of Baby", which is on my summer book list, and I think it's absolutely amazing so far.  Maternal health is abysmal in the United States, and someone has finally done the dirty work to figure out why and to make conclusions as to what should be done about this. Amnesty International called the status of maternal health in this country a human rights crisis, and it's about time this message will be heard by millions of people. However, I might be the only one.

The book hasn't received the most positive remarks from book reviewers and other readers, and their reasons for hating this book are nonsensical. These book reviewers (I'm not even going to start on the reviews on Amazon. At least not today) are wrong about this book because critiques are made that are not only unwarranted, but also simply distract from the main message of the book. Maternal health sucks in this country, but that premise doesn't matter to these people. Never mind that below is the status quo that author Jennifer Margulis tried to investigate:

  • The US is ranked 49th in the world for maternal health.
  • Of the 4.3 million babies born in America each year, more than 25,000 will die in their first year.
  • 1/3 of women in the US undergo a c-section.
  • Only 24 states require hospitals to report adverse maternal outcomes to the state government. Only three of these states require this information to be public.
  • Most states have no system in place to investigate maternal deaths.

Instead of being outraged and taking an honest look at these problems (you do agree that they are problems, right?), these reviewers scoffed at how she presented her arguments, the evidence she presents, the sources she used, as if none of this can possibly be true. For example, this review from the Oregonian said a few things that simply don't make a lot of sense. For example:

Margulis builds her argument mostly on individual parents' anecdotes, without providing context for whether they represent common experiences. Many of the anecdotes seem to have been selected purely for their shock value.

The reviewer write off these anecdotes as uncommon, unusually shocking, or uniquely tragic. For anecdotes that are supposed to be exceptions, there are a hell of a lot of them. In just the first chapter, she featured 10 different women who had issues with their prenatal care. This doesn't include the obstetricians, nurses, midwives, studies, and reports that she cited and quoted in that same chapter. The book is 10 chapters long, and it's not as if she only features those 10 women throughout the whole book. Context isn't needed here to show whether or not these are common experiences. The sheer number of anecdotes from all around the country, from women of all sorts of backgrounds and all walks of life, is enough to show that this is a common experience. The shock value is in that these women are representative of something larger, and aren't just case studies of one or two instances where someone was incompetent or where a perfect storm of events caused harm. The reviewer goes on to suggest:

Margulis' mission could have been much better served if, instead of collecting as many anecdotes as she could get, she had chosen three or four families from different parts of the U.S. and with varying healthcare setups to follow through pregnancy and baby's first year.

Really? How is this approach supposed to do a better job of providing context for common experiences? Wouldn't this approach make it easier for Margulis to choose anecdotes for shock value and to choose families whose stories would fit into the narrative the reviewer is arguing Margulis is trying to spin? Nothing says that with this follow four families approach, that Margulis could actually follow 10 or 20 families and then cherry pick the ones she wants. This reviewer actually had the nerve to say that Margulis cherry picked her anecdotes, but instead of finding as many as possible and to illustrate a common experience, the author should have cherry picked from the beginning by starting with three or four preselected families and told whatever story came from there. This criticism makes no sense.

These reviews also have horrible attitudes that prevent us from making meaningful progress on maternal health. The reviewer in the New York Times didn't like that the author suggested that we may trust doctors so much that we don't question or go against what is considered routine when it comes to pregnancy, childbirth and raising an infant. She goes so far as to say, "Has she not heard of Dr. Google? Today it’s easier than ever to educate ourselves about health and disease and to find communities of like-minded people online." Because, you know, we don't then take that information to our actual doctor and get his or her opinion, and do whatever our doctor orders. We make our own diagnosis with that information and treat our infants all by ourselves.

She also didn't like that comparisons were made to other industrialized nations who were doing better than us on this issue:

She also approves of anything used by Scandinavians; she spends many pages praising the health outcomes of women in Norway and Iceland, without delving deeply into the demographic and economic differences between America and such countries.

Demographics and economic differences shouldn't matter when it comes to maternal health! Every woman should be given the utmost care when it comes to giving birth, no matter their skin color, education levels, income levels, language, background, occupation etc.

maternal-mortality

Why should poorer women receive poorer care for their pregnancies and their babies? Why should Hispanic women or Asian women receive a different standard of care, or be pinpointed as the cause for the disparity (as if white and black women never ever die during childbirth)? Why should women with less education be subjected to substandard care or be given less information about their options? These are not valid reasons to excuse what is happening, or reasons to ignore these problems. These reasons are not valid to say this is why things are the way they are, so too bad for those who have a botched c-section or lose their child within the first year of life. No kid or healthy pregnancy for you. Essentially this reviewer is saying, "America has minorities and poor people, not as many as Norway or Iceland, so that's why our maternal healthcare sucks in this country."

Never mind that Margulis made the comparisons to industrialized nations because, well, we are an industrialized nation and we kind of suck at this maternal health thing. Singapore and Japan and Australia are doing better than us also, and they aren't Scandinavian. Qatar, Kuwait, and the United Arab Emirates are also not Scandinavian, and those three countries are also ranked higher than us. Does it really matter who's doing it right? The point is that all these other countries get it and we don't. If Norway and Iceland are getting it right, then we should be taking a page or two from their book and figure out what they are doing right, not shooing it away because those countries aren't as ethnically and socioeconomically diverse as ours. Obviously this is an issue that is beyond demographic and economy, because countries all around the world with all sorts of ethic backgrounds and demographics are getting this right.

This reviewer concludes her opinion by saying:

Just because something is for sale doesn’t necessarily mean it’s suspect. Caveat emptor has been good advice for a very long time; I advise you to apply it when considering whether to buy “The Business of Baby.”

True, not everything for sale is a bad thing. However, if we aren't taking any time at all to ask questions, to be suspicious, and to make sure that the products and information we are purchasing are safe and the best product/information possible, then we aren't being good consumers. If we don't do this, then we are letting marketing and corporate messaging dictate what we think about these things, letting the pushy used car salesman bully us into a sale because he's the only one speaking out (and everything he's saying is good, so the car must be amazing, right?). This book does an excellent job illustrating that there are a lot of "consumers" out there who weren't satisfied with the level of service they received from the hospital and from the obstetrician, who felt bullied by that salesperson, who bought the car because they were told walking wasn't a viable option, who trusted what they were told even though it wasn't the entire story. In any other industry, with any other product or service, all of those circumstances would be unacceptable. Those customers would have every right to complain, and those businesses would have to deal with the consequences.

For some reason, when similar concerns are address by men and women against for-profit hospitals and obstetricians (both of which are businesses, by the way. They do make money from this, whatever motives you want to establish to that revenue earning), it's all unfounded and plain ole demonizing. Let's not hold doctors, nurses, and these systems accountable and see if there are ways to deliver better service and to make more people happy. Let's not at all speak of alternatives, like natural birth, because when people receive horrible service from an establishment, they ought to stay there and not take their money elsewhere.

Why Worry about the Critics?

I am not only outraged by what I've learned so far in this book, but I am outraged that there isn't more outrage. I don't understand how the contents of this book can be written off as hogwash, as one-sided pseudoscience that has no possible sliver of truth to it. I don't understand how anyone could read this and just say, "Ah, whatever." These complaints and critiques are distractions from the real issue at hand: that it is safer to give birth in 48 other countries, and most states have no way knowing what's going on and what could be done to make thing safer. These reviews don't dispute that problem, or the fact that something must be done. Just that everything Margulis suggests or points out as a possible reason isn't the way to go. Things are bad, sure, but let's not try any of these ways or think about, well, the entire pregnancy or the first year of life. None of that could possibly be the source of the maternal health problem.

I fear that reviews like these, and the others out there, are discouraging people from learning about this issue and taking action. The last thing I want, and the last thing our country needs, is for the message to be that there is no problem. There's no need to do anything. There's no need to investigate maternal deaths. There's no need for any review process to hold people accountable and to know what doctors and hospitals are doing. Women should have c-sections always, whether or not it's a high-risk pregnancy. Pitcotin and epidurals and induced labors are the only way to do it. Vaginal births should be a thing of the past. There's no need to do anything to improve maternal health because 49 is fantastic. The U.S has always been happy about being 49th.

We all know that is not true.

Two women die every day giving birth in this country. According to the CDC, half of these deaths are preventable. Each year, 1.7 million women suffer a complication that has an adverse effect on their health.

Why aren't we complaining about that?

5 Books I Will Read This Summer

books I will read this summer I've been putting books on hold at my local library for a few weeks now. With some of them, I still have a to wait awhile because of the long waiting list. For others, I was first on the list, so I was surprised that I hadn't yet received any email or notifications that my books were ready to be picked up. I decided to go to the library today because I had the time and that I would easily find something to read as I waited for my books. Lo and behold, two of my books that I placed a hold on were ready for me. So much for that notification system.

Because I now have a few books for me to read (well, I already had a ton of books because I have lots on my Kindle and a lot on my bookshelf, but they aren't as much fun as library books), I'm going to continue building identity capital by reading good books. No, "Game of Thrones" or "Twilight" aren't on this list. I really don't see those books building the kind of identity capital that I want. Besides, I prefer non-fiction books anyway, so here are the five books that I will read this summer. This is a declaration, and I will totally read these books this summer.

As an FYI, summer is defined as "now until the day after Labor Day," as this is typically when school starts.

The Business of Baby: What Doctors Don't Tell You, What Corporations Try to Sell You, and How to Put Your Pregnancy, Childbirth, and Baby Before Their Bottom Line

I just started this book today, and I am so glad a book like this exists. Maternal health is a topic I'm particularly interested in, since its especially so abysmal in the U.S. Many people don't realize how horrible our maternal healthcare structure really is. I started it today and I'm already learning things. For example, I had no idea there was such a thing as prenatal vitamins, and that they aren't necessarily good for maternal health. This is a book that every mother, or potential mother, or expecting mother, should read. Get it here.

The Road of Lost Innocence: The True Story of a Cambodian Heroine

This is next on my list because I've read the book, and watched the documentary, "Half the Sky: Turning Oppression into Opportunity for Women Worldwide." Somaly Mam, whom this book is about, is absolutely amazing and she is featured in the documentary (if you haven't read or watched the documentary, then you need to do both right away. Both are phenomenal.) She rescues girls from sex slavery in Cambodia, and actually goes to the brothels to get them. She got out of sex slavery herself, too. In the documentary, she refers to her works as, "trying her best and doing what she can." Well, then I don't think any of us are trying hard enough if "rescuing girls from sex slavery is" Somaly trying her best.

Pathologies of Power: Health, Human Rights and the New War on the Poor

I want to read this one, but it looks really long and really academic. However, I've taken a look at it and it turns out that one-third of the book is actually footnotes and acknowledgements and what not, so it's not as long as it looks. I also hope that it's not boring because the concept of how health, human rights, and poverty work together is an intriguing one. Plus, Paul Farmer is the author, who has done amazing public health work in Haiti.

Citizenville: How to Take the Town Square Digital and Reinvent Government

I don't know much about this book. I thought it looked interesting because I am curious to learn perspectives and ideas about how to bring government and democracy into the 21st century. The author, Gavin Newsom, is the current lieutenant governor of California. Seems like an easy enough read, and it also seems like the book isn't just Newsom's perspectives, but a collection of perspectives and anecdotes.

Harrington on Hold 'em Expert Strategy for No Limit Tournaments, Vol. 1: Strategic Play

I have to throw in a poker book here and improve my game! It's been a while since I actually invested time in studying poker and working on my game, and this book I actually have in PDF form right on my desktop. Besides playing more poker, I need to continue reading so that I can build my bankroll and eventually hit my bucket list goal of winning a bracelet and hitting certain milestones with my winnings. I have to learn from those who came before me and have already accomplished such awesome feats.

I am Building Identity Capital

Identity capital is defined as, "our collection of personal assets. It is the repertoire of individual resources that we assemble over time. These are the investments we make in ourselves, the things we do well enough, or long enough, that they become a part of who we are.... Identity capital is how we build ourselves – bit by bit, over time. Most important, identity capital is what we bring to the adult marketplace. It is the currency we use to metaphorically purchase jobs and relationships and other things we want." (Thank you, Ask a Young Professional for this. I haven't read the book yet, although I have now just put a hold on it at the library) This is what my blog is going to be about. This is what I will do every single day: build a bit of identity capital. I am 25, so it's something that I should be spending more time thinking about. In case you were wondering where this idea came from, watch the amazing TED talk below:

[ted id=1741]

Blogging is Great for Identity Capital

It really is, especially if you take the time to use your blogging to develop new skills and/or to showcase your expertise. If you do it regularly enough, like at least once a week, then it's great for online reputation management as well. If you're worried about what comes up when people search your name online, or if your social media profiles might get in the way of you getting a job, then blogging regularly means that you are creating something that can trump what you don't want to show up in search engine rankings. How cool would it be if all that shows up under your name is all of your awesome blog posts? Even if you blog about something that might not  have anything to do with where you want to go professional, great blogs posts indicate a hell of a lot about you that you want a hiring manager or recruiter to take note of. These include:

  • Dedication toward a project - You can stick with something and get it done, or have the discipline to take the time to accomplish something. This is especially true with blogging, where it takes a while to see results.
  • Great communication skills - The fact that you can write well, or even market your work well (or all in my industries and professions), is a huge plus.
  • Web Development - Being able to use Wordpress, or Blogger, or Typepad, or your web building/blogging platform of choice is also huge. It's also a skill that not a lot of people have, and might be a boost simply because a lot of people can't do this well.
  • Expertise in Something - If you do choose to blog about something that is related to your career or desired profession, then how cool is it to be able to show this expertise through a blog? It's not quite the same as "three to five years of experience", but you're also spending time to develop your expertise, to communicate it, and to learn new things about it. This could help you because you can show that your knowledge is fresh, that you are aware of what's trending, and that you do take the time to get better instead of just do your job and show up everyday.
  • Passion - People like other people who have things going for them, who actually like something in life other than sleeping, or hanging out, or just messing around. Even if you're blogging about something that isn't related to what you want to work in, a blog demonstrates passion and something outside of your job position that defines you.

So, what are you doing to build identity capital?

Passing the Time, Waiting for My Beets to Grow

i am bored I am bored. I haven't been bored in a long time. I really shouldn't be bored, as there are plenty of things that I need to do, or that I could do, but I don't want to do any of them right now. Actually, the one thing that I want to do is play Plants vs. Zombies Adventures on Facebook, but I have to wait another two hours for my beets to grow. Beets are awesome because they headbutt the zombies and kill them really quickly. They are cool, and I do hope they show up in the Plants vs. Zombies sequel coming out next month.

In the Meantime...

I'm blogging because it's something that I can do and that I need do. Perhaps it could get my mind going enough to do something else, like read or work on my business or look for freelancing work. I've already done my chores: washing dishes, doing the laundry, cooking rice, and cleaning the bathroom. I'll vacuum tomorrow. After all, I don't want to be this way tomorrow too. I need to leave myself a few things to do. Actually, putting all this into words make me feel like kind of a loser. I can do so much better than writing about being bored, and being bored of course.

Writing Down the Bones

I've begun reading Writing Down the Bones again, for the third or fourth time actually. I think I need to get back into "writing from my bones", especially since I've spent so much time over the past two years or so writing for other people and writing for reasons other than the personal ones. Also, with content marketing and writing for other people, you often have to take yourself out of it. You're not writing for yourself. You're writing for an audience or what the client thinks is needed for their audience or their purposes. Sure, these things can have personality, but how personal can topics like 'blog article headlines' and 'nitrogen tire inflation myths' and 'military identity theft' get? Even if I did have a personal anecdote to go with these things, you can't always inject that into the white paper or blog post or whatever it is you're writing.

Maybe this blog will be "Blogging Down the Bones"? I like the alliteration, but I feel like that title doesn't make as much sense as the original. I also get the impression that skeletal remains are going to appear within my posts. I don't want that.

Random Facts about Me?

One of the things that I do need to work on for my blogging and my business is to come up with facts about myself and turn those facts into interesting relevant bios. This blog needs a unique bio (it also needs a new tagline, a new blog goal, and maybe a more defined niche) and my coffee blog needs a unique bio too. I've been using the same bio that I wrote a few years ago, one that was needed for the online publications to which I was contributing. I either don't contribute to them anymore, or the bio is probably outdated. If anything, this list would be a lot of fun to do and would also be beneficial toward working on my brand and CEO identities, which I need to do as part of my business breakthrough stuff. I wonder if my business coach expects all that do be done by Thursday? Probably.

Well, since I made rice, my dinner is just about ready. Rice and lots of veggies with a sesame seed dressing. Yum yum! I do think Sean ate the rest of the ice cream though. That's sad. We do need to go to the grocery store anyway.

People or Works that are Experimental or Innovative

I am awesome.The weather is awful here right now. Thunderstorms now. Hail earlier. Tornado warnings and sightings for the area as well. Flash flood warnings for the next hour or so. A couple of people I know without power. I hope that I can write this before the power goes out! I would have nothing left to do but to go to bed, and I don't want to go to bed right now. My cat doesn't seem to care about any of this. The weather isn't scaring him one bit. A couple of weeks ago, I took one of the coolest personality tests of my life. It's called the Fascination Advantage Test, and it's pretty awesome (also a pretty penny, but worth it). I actually like personality tests because I like to read positive things about myself, but this one was particularly interesting because it evaluated how the world perceives you, versus how you look at the world. I thought that was neat and I really liked how this test told you what you ought to maximize in your personality to engage people and to make success a habit.

I am the Avant-Garde

The Fascination Advantage Test figures out which of the 49 archetypes you are based on what are considered your primary and secondary triggers. Each Personality Archetype has a “primary” trigger (the one that makes you most persuasive and captivating), and a “secondary” trigger (the one represents your second most persuasive strength). For me, I am the Avant-Garde, who is original, enterprising, and forward-thinking. My primary trigger is 'prestige', and my secondary trigger is 'rebellion'. I:

embody a fresh interpretation of the details, tweaking the game to influence direction. Customers and co-workers  are fascinated by my ability to be tapped into the "the next big thing" in business and in pop culture.

Essentially, I am amazing. I am independent, edgy, entrepreneurial, uncompromising, focused, and ambitious. I would recommend everyone to take this test because if you are at all interested in building identity capital and/or building a business, then knowing these traits are important for branding purposes and for engaging people in your vision. Come to find out from this test that building a brand based on being the very best and providing value through higher quality is a key selling point for me. It's part of my prestige trigger. My secondary trigger of rebellion means that incorporating that with a sense of change, exploration, and new perspective maximizes my chances for success and for doing something big.

The Coffee Blog is Fated to Happen

In my inbox today was a Groupon for locally roasted coffee. To boot, it was coffee from a coffee shop that I never heard of, and that was located within good walking distance from my work. I see this as a good opportunity to get the blog started because I can't get some new, unique coffee at a good price. Also, in my initial research, coffee is an incredibly huge market that doesn't have a lot of coverage or a lot of people talking about what the little guys are doing or about coffee culture and trying new flavors. A lot of people drink coffee and spend money on coffee, but it's not easy for those people to find something new, something better, or even something different from what everyone else has or what everyone else is doing.

I also think that because of my archetype, and how I fascinate people, that I am in a better position for success in this line of work versus the content marketing agency stuff. I think the blogging and writing utilizes both triggers, while the agency really only utilized one.

My 5-Year Plan

five year plan Continuing my "business breakthrough" homework, while adding some timeline and action steps to my bucket list, I have created a five year plan. Once again, I was initially going to do this on paper, but I am going to do it here instead because it needs to get done and I need to 'breakthrough' on other parts of my business, like branding, marketing processes, and CEO identity. And as the saying goes, "if you fail to plan, you plan to fail." I do not plan to fail.

June 2013 - May 2014

  • Eliminate 20% of my debt, which comes to $1500
  • Own an iPhone
  • Own a painting
  • Build my poker bankroll up to $200
  • Earn $3000 a month
  • Have 2000 subscribers to my upcoming coffee blog
  • Own a car - I want a cute, little Smartcar, which costs about $15,000. This one worries me because I don't think I'll be able to pay in full, but taking out a loan would add more debt. Part of this plant is to get rid of my debt, not add to it.

June 2014 - May 2015

  • Play in a live poker tournament, such as the WSOP circuit, the Heartland Poker Tour, or even an World Poker Tour event.
  • Build my poker bankroll up to $10,000
  • Eliminate another 20% of my original debt, which comes to $1000
  • Join Toastmasters International - I probably could do this in year one, as probably by now I'll be too busy to attend meetings and actually join.
  • Read the Bible in full
  • Own 20 Matrushka dolls
  • Own 20 decks of cards
  • Get married - I think the second year in my five year plan is reasonable for this.
  • Have 5000 subscribers to my upcoming coffee blog
  • Earn $4000 a month
  • Shoot a gun
  • Learn to sew - I think I needed a few more easy things for year two.

June 2014 - May 2016

  • Eliminate another 25% of my original debt, which comes to $1000
  • Build my poker bankroll up to $100,000
  • Have 10000 subscribers to my upcoming coffee blog
  • Put 100 slideshows on Slideshare - They will be about all sorts of things
  • Earn $8000 a month
  • See the Grand Canyon
  • Attend a World Cup
  • Visit Stonehenge
  • See Macchu Picchu
  • Ride a gondola in Italy
  • Spend New Year's Eve in Sydney - Consider all this world travel as part of my honeymoon, and tasting more coffees in real life like Anthony Bourdain, but just the coffee

June 2016- May 2017

  • Eliminate another 50% of my original debt, which comes to $1500
  • Build my poker bankroll up to $500,000
  • Own 40 Matrushka dolls
  • Own 40 decks of cards
  • Have 20000 subscribers to my upcoming coffee blog
  • Write that coffee book that will a New York Times bestseller
  • Build three niche sites as part of my online business/media empire
  • Earn $12000 a month
  • Get a masters degree - Think I can squeeze this in here?
  • Give a TED talk - maybe on coffee, or building a business online, or on being an awesome woman in poker
  • Visit the Pyramids of Giza
  • Visit the Taj Mahal
  • Visit the Colosseum

June 2017 - June 2018

  • Win a WSOP bracelet
  • Have a business generating $100,000 in annual revenue
  • Eliminate all of my debt, including the car loan if I get it!
  • Have a side blog/venture that actually generates revenue for me
  • Own a house
  • Be recognized as an authority in my chosen field (could be a variety of things, such as content marketing, coffee, poker, credit repair etc.)
  • Play poker in Macao - If I haven't done that by now, then I need to make it a point to do so.
  • Start my own non-profit organization - Will probably be something having to do with women's rights
  • Be halfway on my way to my $500,000 net worth
  • Own 100 Matrushka dolls
  • Own 100 decks of cards
  • Visit Niagara Falls
  • See Old Faithful
  • Tour Petra

Copy Editing 101

copyediting 101 Copy editing is the process of improving the formatting, style, and accuracy of the text. This is different from proofreading, which looks as spelling and grammar errors and corrects just spelling and grammar errors. Copy editing involves making sure that the facts states are correct and properly cited, that the entire article is understandable from start to finish, that words are used appropriately, among other things. Copy editing is very important for blogs and online publications, which often don't have a dedicated person to assess each article in this way. Here's an introduction to copy editing and a brief overview of what needs to be done when checking your blog posts or articles for formatting, style, and accuracy.

The Five C's of Copy Editing

When evaluating the formatting, style, and accuracy of the article, there are five "C's" that need to be examined. It's important that your article has each of the following before it's published. To evaluate this, you need to ask certain questions and make the necessary changes. The five "C's" are:

  1. Clear - Is there anything in the article that could be confusing, such as acronyms, sources, locations, references, words etc? Is there a better word or a better way to say something? If in doubt, ere on the side of caution and do what it takes to make it clear.
  2. Correct - Are the facts correct? Do people have their names spelled correctly? Do they have the right titles associated with them? Are statistics cited and stated correctly?
  3. Concise - If a sentence is 10 words long, can it be said in eight or seven without changing the meaning? Are there words and/or sentences that are redundant? Are there words and/or sentences that don't provide any meaning or value to the overall paragraph or article, and can be removed?
  4. Comprehensible - Can the article be understood from start to finish? Does it use any industry jargon that needs to be defined or explained? Is the information organized in a way that is logical and easy to follow?
  5. Consistent - Are things like tone, perspective, and the spellings or proper nouns the same throughout the entire article? Does the article fit your brand and the topics that your blog/online publication covers?

Why Copy Editing is Important

Copy editing is important for any blog or online publication because it is the last defense against bad writing and serious mistakes that could end up hurting your credibility. Instead of publishing an article that is confusing, or has a factual error in it, taking the time to edit the copy in this fashion can prevent those mistakes from getting published. You don't necessarily need to have a person dedicated to copy editing the way that newspapers and magazines do, but taking this extra step will set you apart from the rest. Everyone understands that your articles need to have correct spelling, great grammar, and need to be original. However, not everyone understands the difference clear, concise formatting makes to an article, or the difference in quality when industry terms are properly explained or when the best words are used.

Of course, copy editing saves you from embarrassing headlines and text fillers that shouldn't have gone live in the first place. It also provides an extra set of eyes to catch mistakes, or simply allows one more run through of an article before it goes live. Sure, it's a digital world where things need to get published quickly and where mistakes can be changed without everyone knowing that the mistake was made in the first place.

Hopefully, you want to be better than everyone else. Copy editing is a way to do that because hardly anyone else is paying attention.

Related Links:

Homonyms and Frequently Misunderstood Words for Content Creators

Additionally Commonly Troublesome Words for Content Creators

An Introduction to Trademarks

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Chicken 'N Waffles Coffee Syrup!

chicken n waffles syrupPrepare to Have Your Mind Blown

I am continuing my research for my upcoming coffee blog (I think I now have a great name and a great tagline), coming across cool sites, products, and possible affiliate marketing products. In this research, I came across coffee syrups and there are two main companies that sell coffee syrups: Torani and Monin. If you thought hazelnut, toffee nut, cinnamon, and vanilla were all there were to coffee syrup flavors, then you were dead wrong.

Not only are there over 100 coffee syrup flavors between these two brands (obviously, the two of them duplicate on many flavors, and not all of them are created to be used in coffee), but my mind is blown that one flavor actually exists. It's from Torani and it's called Chicken N' Waffles.

I NEED TO MAKE MYSELF A CHICKEN 'N WAFFLES SOY LATTE! I'M NOT EVEN SURE IF THAT'S VEGAN BUT HOLY CRAP WHO CARES!?! THIS NEEDS TO BE PILOTED AND SOLD PLACES!

I'm not sure if it's vegan because I'm not sure if any actual chicken is used in the product. I know the description for the product says that it really goes well with buttered biscuits or cornbread, but who cares. I'm going to have a chicken 'n waffles soy latte, and I am going to blog about it, and it's going to be the next big thing. It'll be awesome.

I know those potato chips came out from Lays that were this flavor, and they received mixed reviews, but that's not a big deal. Some people complained on Facebook that the flavor was too random, or that there was too much maple and not enough chicken. Hogwash! The chips were fantastic, and this soy latte is going to be fantastic. Those people can just eat normal sour cream and onion potato chips and drink normal hazelnut lattes like normal people. How do you not try this when you now know that it exists?!? I mean, at least put it on the butter biscuits or the cornbread. You know, do something normal like follow the instructions and recommendations.

There Actually Was a Close Second

Yes, there was actually a flavor that was a close second for the "OMG-I-didn't-know-this-existed-it's-so-amazing" title. The close second goes to Monin's Hibiscus syrup.

I find this really interesting because the hibiscus is the state flower of Hawai'i, but it's not like we eat it or anything. Maybe we should, since it's not even a native Hawaiian flower. I mean, I think it might actually be illegal or sacrilegious to eat the Ohi'a blossom or 'ilima flower. Please don't eat them. But, apparently, according to the hibiscus syrup product description, people have been eating and using the blossom for medicinal purposes for a long time now. It might actually make a great mocha or Italian soda. This will totally be the next big thing, at least in Hawai'i, after the whole chicken 'n waffles latte buzz.

I have no idea why more coffee shops don't have 100+ flavors to choose from. I understand most people want the good 'ole recipes and would just prefer a vanilla latte and leave. However, some of us want to take the 20 minutes to read your entire list of flavors, and then pick one to have. Think about it! If you have 100+ flavors, then you might actually have a few people come back 100+ times just to go through the entire list and to try every flavor. Once you have that going, then you can turn it into a competition or a reward system where if you do go through all the flavors then you get a prize. I want a cool prize. Who doesn't want a cool prize?